Sole Motive

Sole Motive We are an aggregator and innovator in the running and fitness lifestyle space, building on our history and success in publishing, events and retail.

Well, in a nutshell we totally rock the running and fitness world! As leaders in the running and fitness lifestyle space the Sole Motive team is committed to helping others – through our event fundraising, starting in 2008, we have equipped runners with the tools needed to raise more than $10 million for more than 450 charities. In all that we do we go above and beyond in order to deliver inspiri

ng and exciting content, updates on the newest fitness fashions and must-do events. And we do it all with the understanding that “no matter how big or small, running is always a step in the right direction”.

Thanks to everyone that came out this morning for our Hyperdrive event from Runners gave the Adidas Hyperboost Edge ...
21/08/2026

Thanks to everyone that came out this morning for our Hyperdrive event from
Runners gave the Adidas Hyperboost Edge a test run around The Tan before heading back for some snacks, coffee and A Sole Motive x adidas 250g Niccolo Coffee bag.

Photos

Kick off summer in style at Portsea Twilight 2027 Celebrating 30 years of summer running! Join us on the 9th of January ...
21/08/2026

Kick off summer in style at Portsea Twilight 2027

Celebrating 30 years of summer running! Join us on the 9th of January 2027 for a run like no other, set against the stunning backdrop of Point Nepean National Park.

Choose your challenge: the fast and flat 5.5K, the scenic 9.5K, or the Kids Dash.

Get ready to soak in those summer vibes when you cross the finish line, with a refreshing beer or wine, great company and unbeatable coastal views.

See you at Portsea Twilight 2027 🌊 ☀️

Race bib collection starts today 🙌 Bring a copy of your e-ticket (emailed out this morning) and collect your race bib fr...
17/08/2026

Race bib collection starts today 🙌 Bring a copy of your e-ticket (emailed out this morning) and collect your race bib from the following locations, before 5PM Thursday 27 August.

Pick up locations:
👟 Sole Motive Store, Melbourne CBD at 148 Little Collins Street, Melbourne
👟 Sole Motive Store, Hawthorn at 793 Glenferrie Road, Hawthorn

If you can’t pick up your Race Bib from one of the Sole Motive Stores you can collect it on Saturday 29 August from 9am-3pm or Sunday 30 August from 5:00am at the Event Village in Elsternwick Park, Brighton.

👉 If you've selected postage, your bib has been posted and is currently working it's way through the postal system!

We can't wait to see you in-store soon 👋

Just 2 weeks to go until Brighton Beach Marathon! 🌊🏃The countdown is on! There's still time to secure your spot.Choose f...
16/08/2026

Just 2 weeks to go until Brighton Beach Marathon! 🌊🏃

The countdown is on! There's still time to secure your spot.

Choose from the AIMS-certified Marathon, Runner's World Half Marathon, 10K or Kieser 5K and get ready to experience an unforgettable race day atmosphere.

See you at the start line on Sunday, 30 August! 🎉

Register now via the link in our bio.

On Friday, 21 August, we’re teaming up with adidas and Niccolo Coffee for Hyperdrive - an exclusive adidas Hyperboost...
14/08/2026

On Friday, 21 August, we’re teaming up with adidas and Niccolo Coffee for Hyperdrive - an exclusive adidas Hyperboost Edge wear test.

Join us for an easy 5–6km run through Cremorne. We’ll run in pace groups, with a couple of chances to lift the pace along the way.

Date: Friday, 21 August
Time: Meet 6:45am | Run 7:00am
Location: Niccolo Coffee, Cremorne (57–59 Stephenson St, Cremorne VIC 3121)

What to expect:
• adidas Hyperboost Edge wear tests
• Free coffee + pastries
• Prizes up for grabs
• A Sole Motive x adidas 250g Niccolo Coffee bag for the first 100 to register and attend

Spots are limited and registration is essential for the wear test.

Hit the link below to register. See you at Hyperdrive.

https://form.typeform.com/to/USt31DBt

Can't wait until Friday?
The Hyperboost Edge is available in store and online now.

⏰ Hurry, there's a few hours left to save! 💗🏃‍♀️Standard pricing for Carman’s Fun Run Sydney 2026 ends at 11:59PM — pric...
13/08/2026

⏰ Hurry, there's a few hours left to save! 💗🏃‍♀️

Standard pricing for Carman’s Fun Run Sydney 2026 ends at 11:59PM — prices will increase after today, so now is your last chance to secure your spot at the current rate.

Join thousands of runners and walkers on Sunday, 20 September as we turn Sydney Harbour PINK in support of Australians affected by breast cancer.

Choose your challenge:
🎀 Brooks Half Marathon (21.1K) – New two-lap course
🎀 Half Marathon 10K
🎀 5K Run
🎀 Pink Lady 5K Walk

Don’t miss out — register today and lock in your entry before prices rise! 💗

⏰ Last chance to save on your Carman’s Fun Run Sydney 2026 entry!Standard pricing ends tomorrow at 11:59PM — secure your...
12/08/2026

⏰ Last chance to save on your Carman’s Fun Run Sydney 2026 entry!

Standard pricing ends tomorrow at 11:59PM — secure your spot now before prices increase. 💗🏃‍♀️

Join thousands of runners and walkers on Sunday, 20 September as we turn Sydney Harbour PINK in support of Australians affected by breast cancer.

Choose your challenge:
🎀 Brooks Half Marathon (21.1K) – New two-lap course
🎀 Runner's World 10K
🎀 5K Run
🎀 Pink Lady 5K Walk

Don’t wait until it’s too late — register today and lock in the best price! 💗

Last chance to save! 💗🏃Standard pricing for Carman’s Fun Run Sydney 2026 ends this Thursday — this is your final chance ...
10/08/2026

Last chance to save! 💗🏃

Standard pricing for Carman’s Fun Run Sydney 2026 ends this Thursday — this is your final chance to secure your spot before the last price rise.

Join thousands of runners and walkers on Sunday, 20 September as we turn Sydney Harbour PINK in support of Australians affected by breast cancer.

Choose your challenge:
🎀 Brooks Half Marathon (21.1K) – New two-lap course
🎀 Runner's World 10K
🎀 5K Run
🎀 Pink Lady 5K Walk

Don’t miss out on your chance to be part of this incredible day. Register now before prices increase! 💗

Just 3 weeks to go until Brighton Beach Marathon! 🌊🏃Whether you're chasing a PB, tackling your first race or simply soak...
09/08/2026

Just 3 weeks to go until Brighton Beach Marathon! 🌊🏃

Whether you're chasing a PB, tackling your first race or simply soaking up the atmosphere, now's the time to lock in your spot.

Choose from the AIMS-certified Marathon, Runner's World Half Marathon, 10K or Kieser 5K, and experience one of Melbourne's most scenic courses along the beautiful Bayside coastline.

Don't miss out – register now via the link in our bio.

One to race. One to train. 🔥Meet the new New Balance FuelCell SuperComp Elite v6 and FuelCell SuperComp Rebel. The FuelC...
07/08/2026

One to race. One to train. 🔥
Meet the new New Balance FuelCell SuperComp Elite v6 and FuelCell SuperComp Rebel.

The FuelCell SuperComp Elite v6 is New Balance's race day shoe, built for chasing PBs with the brand's latest FuelCell foam delivering a lightweight, propulsive and responsive ride when it matters most.

The FuelCell SuperComp Rebel is your go-to super trainer, featuring the same new FuelCell foam to keep training feeling fast, energetic and fun. Perfect for everything from everyday runs and long runs to faster sessions.

If you're unsure on sizing, pop into your nearest Sole Motive store and try them on with the help of our team before race day. 🏃

Address

148 Little Collins Street
Melbourne, VIC
3000

Opening Hours

Monday 10am - 6:30pm
Tuesday 10am - 7pm
Wednesday 10am - 6:30pm
Thursday 10am - 7pm
Friday 10am - 6:30pm
Saturday 10am - 5pm
Sunday 11am - 3pm

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