Zoe Clare Leura

26/08/2026

Spring has landed, and Once Was has done it again.

I’ve chosen these with so many of you in mind — the wedding, the milestone birthday, the long lunch that turns into the afternoon. Beautiful on their own, and easily dressed down with a flat sandal and a basket.

Come and try something on. That’s always the best bit.

Jen x

21/08/2026

It’s switch out season at Zoe Clare.

That in-between moment where the heavy layers start feeling like too much and you’re reaching for something lighter, something that feels a bit more like the season ahead. So we’re making room — 25% off fashion and shoes, for a limited time.

Come in and have a wander, or have a browse online. We hope you find something that feels like you.

Online and in-store at 175 Leura Mall.

*Excludes jeans and accessories.*

Jen x

16/08/2026

Find your something special at Zoe Clare.

It’s still a little chilly, but spring is just around the corner — and the store is filling up with the most beautiful, unique pieces. The kind you won’t see on everyone else. Prints, textures and shapes chosen because they feel like *you*, not just what’s trending.

Some are already walking out the door, and we only ever bring in a limited number of each style. So if something catches your eye, don’t wait too long. 🤍

175 Leura Mall, Leura Village — come and have a look.

uniquestyle shoplocal

11/08/2026

It might be one of the coldest days of the year… but spring is quietly on its way.

We’ve started preparing, and the first of the new collections are landing now. Emily Lovelock is one we’ve been waiting for — delicate embroidery, soft frills and that feminine detail that makes a piece feel like yours the moment you put it on.

Come and have a look while the fire’s still going. New pieces in store at 175 Leura Mall and online now.

newarrivals springstyle bluemountainsfashion boutiqueshopping femininestyle

09/08/2026

Four days. 9 showings. 3 fairs. One very full notebook.

Melbourne always turns on the beautiful things — and I always arrive with tight rules about what actually earns a place in store. Winter next year is looking lovely already.

Good food, endless walking, a little time with friends. Love this city.

*Winter ‘27 buying complete — the good bits are on their way.*

09/08/2026

08/08/2026

I didn’t start this shop to be the face of anything.

I started it because of the way a woman softens in front of the mirror when she finally puts on something that feels like her. That little exhale. That’s my favourite thing in the world, and it’s the whole reason I unlock the door each morning.

What nobody tells you is that a small shop only gets found if someone’s willing to stand in front of a camera for it. And there’s only one of me.

So here I am. Not because I’m comfortable — I promise you I’m not — but because I’d hate for you to never find your way in.

Thank you for making it worth it. Every single one of you. 🤍

175 Leura Mall, Leura Village

07/08/2026

Winter knits, 20% off, and only a few days left.

So many beautiful designs still on the racks — soft and fine, big and cosy, and every shade from cream through to charcoal. Something for the coat-over-jeans days and something for the ones where you want to feel a bit lovely.

Pop in. I’ll help you find yours. 🤍