11/07/2026
Poor Relieve had its feelings hurt this week.
A customer picked up our Magnesium Cream, Relieve and announced, right in front of the jar, "That smells disgusting!"
I couldn't help but laugh. Because to me, that's the smell of a cream doing exactly what it was designed to do.
Relieve was never formulated to smell like a department store body butter ( try my Aether Body Cream for that ). It was formulated around botanicals that have been valued for generations. Carrot Seed Oil, Coffee Oil, Ginger and Black Pepper ,Lavender, Lime and Bergamot make up the actives along with the magnesium.
Could I make it smell sweeter? Probably. But then I'd be changing the very formulation that so many of you keep coming back for.
With a 30% magnesium base, nourishing mango butter and over 10% active essential oils, every ingredient is there because it serves a purpose. The fragrance isn't something I've added to disguise the botanicals. It's the botanicals themselves.
That said, I also know everyone's nose is different.
So over the coming weeks, a handful of our wonderful customers will be testing a brand-new version featuring Arnica and Frankincense. The goal isn't to replace Relieve, but to explore another option that may appeal to those who prefer a different botanical profile while still staying true to our philosophy of function first.
Who knows... we may end up with two favourites instead of one.
Until then, I'll continue defending poor Relieve's honour. I still think she smells wonderful.
Here's a video of me making our lovely lady who is still the highest sellling product in store.