21/05/2026
The ANJELMS Project and The Store At Fib started as a people’s project.
Gaelle saw so many people with amazing potential — and her why has always been about finding that in others. In the artisans we work with. In the team in Fremantle. In the customers who walk through our doors. Sometimes that looks like a maker whose craft gets the recognition it deserves. Sometimes it’s as simple as someone finding a piece that makes them feel genuinely confident in themselves. What we’re trying to build is a safe space for all those people to come together — to create, to support each other, and to cheer each other on. That’s what keeps us going.
A healthy, vibrant community. That’s the whole why.