DFO Essendon

DFO Essendon 100 Bulla Road Essendon Fields, Victoria, Australia 3041 Like you needed another reason to shop.. For more information please visit www.vicinity.com.au.

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At DFO Essendon you will find over 120 of your favourite Australian and international brands at up to 70% off - all under the one roof. There's ladies' and men's fashion, childrenswear, footwear, handbags and luggage, home wares, manchester, lingerie, jewellery and loads more... did we mention all at up to 70% off? In between shopping for bargains grab a coffee at Gloria Jean's or sit down for a b

ite to eat in one of our two food courts. Vicinity Centres is the owner and operator of DFO Essendon, proudly specialising in the ownership and management of Australian shopping centres. A friendly online environment is important to us so please read our House Rules on the tab at the top of the page to ensure your behaviour is appropriate. We reserve the right to delete derogatory comments and block users who infringe our house rules.

The planet is sending signals. So are we. This World Environment Day, we’re focusing on simple, practical actions that ...
05/06/2026

The planet is sending signals. So are we.

This World Environment Day, we’re focusing on simple, practical actions that add up – at our centre and at home.

✅ At our centre, we’re acting now by:
- Accelerating energy efficiency with lighting upgrades and intelligent building management controls
- Providing opportunities for increased waste diversion and recycling

🏡 You can support the day by:
- Switching off lights and appliances you’re not using
- Choosing reuse over single use (cups, bottles, bags)
- Reducing food waste at home and composting your organics and garden waste

Small choices. Shared effort. Real impact.

Let’s act - today and every day.

Big brands. Bigger savings. Biggest excuse for a shopping spree. 🛍️​​The June Big Brand Sale has officially landed at DF...
05/06/2026

Big brands. Bigger savings. Biggest excuse for a shopping spree. 🛍️​
​
The June Big Brand Sale has officially landed at DFO Essendon! ​
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Shop huge deals from your favourite brands all in one place and save big while you're at it. ​
​

Move in confidence with breathable fabrics and bold colours. Find the perfect matching set to suit your style at incredi...
03/06/2026

Move in confidence with breathable fabrics and bold colours.

Find the perfect matching set to suit your style at incredible value with Superdry.

Shop hard, save harder and you could WIN big this weekend! ✨​​This is your chance to score big at DFO Essendon.​​To ente...
02/06/2026

Shop hard, save harder and you could WIN big this weekend! ✨​
​
This is your chance to score big at DFO Essendon.​
​
To enter, simply scan the QR code in-centre or click the link on our website, and tell us your three favourite brands at DFO 👀​
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If you know, you know. Get DFO ready. Competition closes Monday, 8 June.​

NSW, QLD, VIC & WA 18+ only. Ends 6pm AEST 8/6/26. Max 1 entry/person. T&Cs apply, see https://dfo-essendon.visitlink.me/7opfWt​
​

01/06/2026

DFO we are so back 👀​
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DFO’s June Big Brand Sale is rapidly approaching at DFO Essendon! Lock in for unbeatable deals from all your favourite brands.​
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Consider this your sign to clear your calendar and get ready to shop the sales you've been waiting for 🛍️ ​
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✍️ Friday 5 - Monday 8 June.
​

Basics that are anything but!Treat your everyday looks to the high-end quality of Emporio Armani's range of sleek wardro...
18/05/2026

Basics that are anything but!

Treat your everyday looks to the high-end quality of Emporio Armani's range of sleek wardrobe essentials.

Looking for that classic and timeless piece to add to your wardrobe? DFO soft hues, defined textures, and modern silhoue...
12/05/2026

Looking for that classic and timeless piece to add to your wardrobe?

DFO soft hues, defined textures, and modern silhouettes for lees with Aje.

04/05/2026

Give your home a refresh in time for winter when you DFO Focus On Furniture's Mid Season Sale!

Enjoy big savings on selected lounge & dining furniture from Australia’s most loved range, at deals you simply don't want to miss.

Get in quick! Offer ends 11th May 2026. T&Cs apply.

Choose Kindness with Smiggle & Dolly's Dream! 💙 Show your support this Do It For Dolly Day (May 8) by picking up a Choos...
03/05/2026

Choose Kindness with Smiggle & Dolly's Dream! 💙

Show your support this Do It For Dolly Day (May 8) by picking up a Choose Kindness bag when you DFO at Smiggle, with proceeds going directly to Dolly’s Dream.

Learn more in store.

24/04/2026

This winter, step out in sophisticated style for less with Van Heusen.

Explore a refreshed palette across their iconic Ultra Wrinkle Free and Comfort Plus shirt ranges for a new generation of style.

Final weekends = don’t miss out 👀There are only two weekends left to WIN instant DFO Gift Cards* 🛍️At DFO Essendon, step...
17/04/2026

Final weekends = don’t miss out 👀

There are only two weekends left to WIN instant DFO Gift Cards* 🛍️

At DFO Essendon, step up and try your luck at our Plinko pop‑up for your chance to win prizes ranging from $10 to $100.​

Simply make a purchase, then head to the activation and see what you win… don’t miss out ✨​

AU 18+ only. Ends 6pm AEST 26/4/26. Keep receipt(s). Max 1 game play/qualifying spend. Limit 1 game play/person/day. T&Cs apply, see https://dfo-essendon.visitlink.me/PD3Oqm​

Still thinking about what you’d put in your bag? 👀​There’s still time to WIN 1 of 50 $1,000 DFO Gift Cards* 🛍️​Until Apr...
16/04/2026

Still thinking about what you’d put in your bag? 👀​

There’s still time to WIN 1 of 50 $1,000 DFO Gift Cards* 🛍️​

Until April 26, simply:​
✨ Make a purchase in-centre (no minimum spend)​
✨ Scan the QR code & sign up to our database​
✨ Tell us: “What would you put in your bag if you won a $1,000 DFO gift card?”​

Don’t miss your chance, enter today!​

AU18+ only. Ends 6pm AEST 26/4/26. Max 1 entry/person. T&Cs apply, see https://dfo-essendon.visitlink.me/4HHAkD ​

DFO the new SKECHERS Hands Free Slip-ins® Glide-Step range! 👟✨ Designed for your perfect fit, with hands-free comfort fr...
16/04/2026

DFO the new SKECHERS Hands Free Slip-ins® Glide-Step range! 👟✨

Designed for your perfect fit, with hands-free comfort from step one. No bending, no tugging, no laces just step in and go. Shop in-store today!

Ready to play your way to win? 👀​Join us at DFO Essendon for your chance to WIN instant DFO Gift Cards* 🛍️​Every weekend...
10/04/2026

Ready to play your way to win? 👀​

Join us at DFO Essendon for your chance to WIN instant DFO Gift Cards* 🛍️​

Every weekend until April 26, step up and try your luck at our Plinko pop‑up for your chance to win prizes ranging from $10 to $100.​

Simply make a purchase, then head to the activation and see what you win… it could be your lucky day ✨​

AU 18+ only. Ends 6pm AEST 26/4/26. Keep receipt(s). Max 1 game play/qualifying spend. Limit 1 game play/person/day. T&Cs apply, see https://dfo-essendon.visitlink.me/0fEK7B​
​

Do You DFO? Tell us for your chance to WIN 👀​From April 10 - April 26, we’re giving you the chance to WIN 1 of 50 $1,000...
09/04/2026

Do You DFO? Tell us for your chance to WIN 👀​

From April 10 - April 26, we’re giving you the chance to WIN 1 of 50 $1,000 DFO Gift Cards* 🛍️​

How to win:​
✨ Head in-centre and make a purchase (no minimum spend)​
✨ Scan the QR code & sign up to our database​
✨ Tell us: “What would you put in your bag if you won a $1,000 DFO gift card?”​

It’s that easy, enter today!​

AU18+ only. Ends 6pm AEST 26/4/26. Max 1 entry/person. T&Cs apply, see https://dfo-essendon.visitlink.me/BkZkKD ​

A work wardrobe that has you looking stylish for less? Only at DFO!Turn heads on your morning commute to the office with...
06/04/2026

A work wardrobe that has you looking stylish for less? Only at DFO!

Turn heads on your morning commute to the office with elevated pieces from Portmans.

Ready to DFO your office style? Check out SHEIKE's fresh takes on classic office silhouettes! Find matching vest and pan...
01/04/2026

Ready to DFO your office style? Check out SHEIKE's fresh takes on classic office silhouettes!

Find matching vest and pants set and structured blazers in bold colours to upgrade your work outfits with ease.

A clutch that sparkles or shines? How about both!These eye-catching purses from Michael Kors are the perfect element to ...
18/03/2026

A clutch that sparkles or shines? How about both!

These eye-catching purses from Michael Kors are the perfect element to add a little edge to your outfits!

With the perfect accessory, you can easily elevate any and every outfit!Transform your look for less with high-quality p...
10/03/2026

With the perfect accessory, you can easily elevate any and every outfit!

Transform your look for less with high-quality pieces from OROTON that are guaranteed to deliver effortless style.

Weekend plans? Sorted. 🛍️​The March Big Brand Sale is here! ​Major deals. Major savings. Your favourite brands, all in o...
05/03/2026

Weekend plans? Sorted. 🛍️​

The March Big Brand Sale is here! ​

Major deals. Major savings. Your favourite brands, all in one place. ​

Shop big, save bigger! But don’t wait, this weekend only at DFO Essendon.

This is your sign to DFO. 👀 Sale ends Monday 9th March.

Bring a little magic to your Easter tablescape with on theme decor from ! Plus, rewards members can enjoy an exclusive 2...
03/03/2026

Bring a little magic to your Easter tablescape with on theme decor from !

Plus, rewards members can enjoy an exclusive 25%* off Easter decorations. Hop to it to grab some DFO deals!

*T&Cs apply. Offer ends 8th March 2026.

01/03/2026

The countdown is on 👀​

Your favourite shopping weekend is almost here…​

DFO’s March Big Brand Sale is landing soon at DFO Essendon with huge offers from the brands you know and love.​

Clear your schedule, this is one you don’t want to miss!​

✍️ Friday 6th March - Monday 9th March. ​

Whether it’s a quick kitchen refresh or a complete remodel, make it stylish with e&s.
24/02/2026

Whether it’s a quick kitchen refresh or a complete remodel, make it stylish with e&s.

The Year of the Horse is a time for transformation and changes. Step out of your comfort zone and elevate your wardrobe...
16/02/2026

The Year of the Horse is a time for transformation and changes. Step out of your comfort zone and elevate your wardrobe with timeless red pieces from Tommy Hilfiger.

Adding a splash of red to your outfits is the best way to attract good fortune during the Year of the Horse!🧧DFO these l...
12/02/2026

Adding a splash of red to your outfits is the best way to attract good fortune during the Year of the Horse!🧧

DFO these lucky finds at GUESS.

Address

100 Bulla Road
Essendon Fields, VIC
3041

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Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 6pm

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