Dracula Citrus

Dracula Citrus Dracula Citrus TM is a themed marketing campaign to deliver a wickedly healthy experience! Dracula Citrus TM is proudly marketed by Pinnacle Fresh.

DM the team @ Pinnacle Fresh to learn how we can transform your in store theatre! Dracula Citrus TM is a Themed marketing campaign to deliver a wickedly healthy experience!

10/06/2026

How big are the blood orange orchards? Pretty 'bloody' big. 🙌

HARVEST HAS BEGUN. 💪🍊 Our Mega Mandys are officially coming off the trees TODAY. The 2026 Dracula Citrus season is OPEN....
10/06/2026

HARVEST HAS BEGUN. 💪🍊 Our Mega Mandys are officially coming off the trees TODAY. The 2026 Dracula Citrus season is OPEN. Sweet, naturally pink, and absolutely worth the wait.

09/06/2026

Vito is back and giving us a snapshot into what's happening in the blood orange orchard up in Griffith. This is when the magic happens. Cold mornings and warm days equals excellent fruit!

03/06/2026

And just like that, packing has begun! Look out for our Dracula Citrus Baby Mandarins coming to a store near you. 🍊

01/06/2026

PINCH ME! Not because it the 1st of June but because our farmers are getting ready to pick the first citrus of the 2026 season. Not long to go now... 🙌🧡

28/05/2026

⚡️ Orchard Update ⚡️

The Mega Mandys are coming along beautifully this season 💪🍊 Great size, great colour, and our growers are telling us this will be the best crop yet. After last year's popularity drove serious investment into the variety, the results are already showing on the trees.

Bigger. Sweeter. More Wickedly Healthy than ever. 🧛‍♂️

Mega Mandys hit stores late June / early July. Keep your eyes peeled and your fruit bowl ready. 👀

All good things come to those who wait. Coming to a store near you in August 🩸🍊
26/05/2026

All good things come to those who wait. Coming to a store near you in August 🩸🍊

25/05/2026

This is the soil that grows Dracula Citrus. 🩸🍊

This is a handful of the Riverina and the heartland of Australian citrus. Ancient. Iron-rich. Unmistakably red. The same iron oxide that turns a nail to rust has been slowly accumulating in this soil for millions of years. Long before anyone thought to plant a citrus tree in it.

South Africa has red soil. Chile has it. Peru has it too.

But what they don't have is the cold Riverina nights that trigger the deep red colour in our blood oranges and the pink blush in our Cara Caras. The diurnal temperature swings that build sweetness and intensity in every variety we grow. The biosecurity record that keeps Australian citrus clean when other industries are fighting disease. Or growers like ours who have spent decades perfecting conditions for the most demanding fruit on earth.

Same dirt. Completely different story. 🧛‍♂️🖤

20/05/2026

On Monday we showed you how Vito monitors the moisture reaching his trees. Today it gets even more interesting. 🍊

Once the water side of things is under control, the next job is keeping a close eye on the fruit itself (and yes, that means literally measuring it). Size matters when it comes to premium citrus, and our farmers don't leave anything to chance.

This is the part of farming most people never see. The obsessive attention to detail that happens long before the fruit hits the shelf. Australian citrus farming is more science than most people realise. We think it deserves a bit more of the spotlight.

Anyone else out there obsessed with their citrus trees? 🙋‍♂️

18/05/2026

Cracking out a happy dance because Dracula Baby Mandarins are COMING SOON! 👶🍊

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Melbourne, VIC
3076

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