Protoshop by Brand X

Protoshop by Brand X The ProtoSHOP by Brand X is a unique showcase of first-run curiosities made by local artists as "experiments" to test market appeal.

Artists have been selected to develop prototypes that are a significant extension to their current practice.

Christmas is around the corner and we have the quirkiest novelty gifts for you to give.To check out what's in store, hea...
19/12/2022

Christmas is around the corner and we have the quirkiest novelty gifts for you to give.

To check out what's in store, head to https://www.brandx.org.au/shop

We’re also offering 30% off selected ProtoShop products,
including upcycled berets by Sovereign Collection, Human Heart Stress-Balls by Alexi, Musk Stick Worm and Potato Smiley by Laetitia Olivier, Ma********on Cards (for v***a and cl****is) by Church of the Clitori, 6-player interactive whodunnit online murder mystery game by Stay at Home Mysteries, Felt plush toy Miss Steak (with meat-tray accessories) by CUPCO and a collection of framed mirrors inspired by colour, geometry and minimalist art by Nikita Majajas.

To snap up the perfect Kris Kringle present, apply the discount code: xmas2022

We just launch our final ProtoShop product for the year!Check out this stunning new collection of handmade berets by Sov...
07/10/2022

We just launch our final ProtoShop product for the year!

Check out this stunning new collection of handmade berets by Sovereign Collection, founded by Veronica Eulate.

Inspired by the spirit and passion of protest movements, these Berets are made with 100% up-cycled materials, handmade to help you stand up and stand out - be fiercely a part of the sustainable fashion movement!

Each beret brings it's own unique element of elegance and sass. Be sure to snap up these very limited and fabulously unique berets while they're available.

Head to our website for more details: https://www.brandx.org.au/shop

Models:
Claire Robinson, Veronica Eulate, Amy Claire-Mills, Nikita Majajas and Jay Watts

Photography by Christina Mishell

Introducing 'Human Hearts', the stress-ball to mend those broken hearts. Designed and created by artist Alexi Creecy, th...
09/09/2022

Introducing 'Human Hearts', the stress-ball to mend those broken hearts.

Designed and created by artist Alexi Creecy, these anatomically correct hearts are the latest addition to our Protoshop program.

Coming in nine different colours, with only one heart available in each colour, you best get in quick to snap up these fun and soothing stress relievers.

To purchase, head to our bio for the link.

Whilst to check out more of Alexi's work, head to

Image credit: .mishell

Only 1 Kweer Mart Charm Bracelet remaining! ⛓🏳️‍🌈 Designed & made by Sydney artist , this bracelet is adorned with 5 gol...
05/08/2022

Only 1 Kweer Mart Charm Bracelet remaining! ⛓🏳️‍🌈

Designed & made by Sydney artist , this bracelet is adorned with 5 gold hard enamel Kweer Mart charms along with smaller stainless steel gold motifs, all attached to a gold-plated, round-linked chain.

Say no to heteronormative nonsense and yes to q***r AF statement jewellery!

Make the LAST bracelet yours (or gift your friend) at the link in bio 😍 Only 10 were made in total. 😮⭐️

💎Materials
Gold-plated round-linked chain with gold-plated, stainless steel charms and gold hard enamel charms.

📸 Christina Mishell .mishell

***r ***an

The Kweer Mart is nearly out of stock! 🛒🛍🌈 Get in quick to grab the last remaining charms to wear with pride, or gift y...
02/08/2022

The Kweer Mart is nearly out of stock! 🛒🛍🌈 Get in quick to grab the last remaining charms to wear with pride, or gift your bestie!

We only have 1 charm bracelet and 2 pairs of earrings remaining. Are they yours? 🤩

💎Materials
Gold-plated round-linked chain with gold-plated, stainless steel charms and gold hard enamel charms.

Shop at the link in bio 😍

📸 Christina Mishell .mishell

***r ***an

Kweer Mart Charm Bracelet ⛓🏳️‍🌈 Move over Pandora! Peek inside this box and discover the charm bracelet to showcase your...
29/06/2022

Kweer Mart Charm Bracelet ⛓🏳️‍🌈

Move over Pandora! Peek inside this box and discover the charm bracelet to showcase your love for your q***r community.

Each charm bracelet by Amy Blue Illustration is adorned with 5 gold hard enamel Kweer Mart charms along with smaller stainless steel gold motifs, all attached to a gold-plated, round-linked chain.

The charms are based on Amy's illustration series Kweer Mart, combining familiar supermarket packaging with q***r culture. Say no to heteronormative nonsense and yes to q***r AF statement jewellery!

Three styles of Kweer Mart accessories have been produced in very limited runs (10 of each are available, get in quick)!

💎Materials
Gold-plated round-linked chain with gold-plated, stainless steel charms and gold hard enamel charms.

Shop here: https://www.brandx.org.au/shop/charm-bracelet

📸 Christina Mishell .mishell
***r ***an

Versatile Bottom Earrings 👅✨Are you definitely not a top but not quite a bottom? Who also loves beer? Then these earring...
28/06/2022

Versatile Bottom Earrings 👅✨

Are you definitely not a top but not quite a bottom? Who also loves beer? Then these earrings are for you!

These hard enamel Versatile Bottom earrings by Amy Blue Illustration are a subtle indicator of your ability to switch it up.

The charms are based on Amy Blue's illustration series Kweer Mart, combining familiar supermarket packaging with q***r culture. Say no to heteronormative nonsense and yes to q***r AF statement jewellery!

3 styles of Kweer Mart accessories have been produced in very limited runs (10 of each are available, get in quick)!

💎Materials
24k Shiny gold-plated leverback earrings with hard enamel charms

📏Dimensions
12x35mm

Shop here: https://www.brandx.org.au/shop/versatile-bottom-earrings

📸 Christina Mishell .mishell
***r ***an

Bisexual Soda Necklace 💜🏳️‍🌈Are you baking a unicorn cake? No! You’re subtly showcasing your love for all genders! This ...
24/06/2022

Bisexual Soda Necklace 💜🏳️‍🌈

Are you baking a unicorn cake? No! You’re subtly showcasing your love for all genders!

This 24k gold plated curb chain adorned with a Bisexual Soda hard enamel charm celebrates the versatility and resilience of the Bisexual community.

Amy Blue Illustration is a Sydney based artist who has been drawing since she was two years old. Creating bright and kooky illustrations, Amy’s inspiration comes from nostalgic childhood pastimes, pop culture and her q***r community.

Three styles of Kweer Mart accessories have been produced in very limited runs (10 of each are available, get in quick)!

💎Materials
24k gold-plated curb chain 18” with hard enamel charm

📏Dimensions
18” inch chain, 30 x 30mm charm

Shop here: https://www.brandx.org.au/shop/bisexual-soda-necklace

Images by Christina Mishell.

Introducing Kweer Mart: a q***r accessories collection by Sydney illustrator Amy Blue. 🌈Each fun wearable piece has been...
24/06/2022

Introducing Kweer Mart: a q***r accessories collection by Sydney illustrator Amy Blue. 🌈

Each fun wearable piece has been designed and made by Amy Blue Illustration, based on her illustration series fusing q***r culture with familiar grocery store product packaging.

🍻Versatile Bottom earrings
💜 Bisexual Soda necklace
🛍 Kweer Mart Charm Bracelet

Each accessory is made with 24k gold-plating and hard enamel charms.

The Kweer Mart products are a very limited run (10 available of each), so get in early to snap up a treasure to wear with pride! 🌈
https://www.brandx.org.au/shop

📷 Christina Mishell

Set your alarms for this Friday 24th June at 11am! The second ProtoSHOP product of this season is ready to drop! Here’s ...
22/06/2022

Set your alarms for this Friday 24th June at 11am! The second ProtoSHOP product of this season is ready to drop!

Here’s a sneak peek of ‘Kweer Mart’: A q***r accessories collection by Sydney illustrator Amy Blue. 🌈

Each fun wearable piece has been designed and made by , based on her illustration series fusing q***r culture with familiar grocery store product packaging.

These accessories are a very limited run so get in early to snap up a treasure to wear with pride!

🚨Friday June 24, 11am AEST

📷 Christina Mishell

20/05/2022

Grab a Potato Smiley before the weekend rolls in and they get all fried up. 😮🍟

Head to the ProtoSHOP to check out ’s series of hyper surreal magnets, hand cast & painted in Melbourne!
https://www.brandx.org.au/shop/potato-smiley 🙂🥔

Images & video by Christina Mishell.

19/05/2022

There are a couple of Musk Stick Worm magnets by Laetitia Olivier-Gargano remaining, getting ready to squirm into your life! 🍎

Be one of the lucky ones to eat one up here: https://www.brandx.org.au/shop/musk-stick-worm 🪱

Images and video by .mishell 📸

Address

Darlinghurst, NSW

Telephone

+61419825895

Website

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