18/06/2026
Official Statement from Magical Micro Farm
Over the past few days, many people have reached out after seeing comments and posts regarding the future of Magical Micro Farm. I feel it is important to provide some clarity on where things currently stand.
The truth is that the past season has taken a significant toll on me, both personally and professionally. What started as a passion project quickly grew into something much bigger than I anticipated. Alongside a full-time office job, I have been trying to manage every aspect of the farm and business myself, including growing chilies, harvesting, processing, sauce production, sales, marketing, administration, deliveries, customer support, planning, and day-to-day operations.
For a long time, I have been working almost every available hour outside of my regular job. Despite the effort, the financial rewards have not matched the workload. Every cent generated by the business has been reinvested into equipment, infrastructure, wages, supplies, and operating costs. While that investment has helped the business grow, it has also meant that the personal sacrifices have continued to increase.
One of the biggest challenges has been cash flow. Like many small businesses, growth requires investment, but unlike larger companies, there is no dedicated team of managers, consultants, accountants, or specialists handling different areas of the business. Much of this journey has been a process of learning through trial and error while trying to build something meaningful from the ground up.
The workload eventually reached a point where it began affecting my health, my energy levels, and my family life. My wife has been incredibly supportive throughout this journey, but it is difficult to maintain a healthy balance when so much time, energy, and money is consumed by the business.
I also want to address the recent mention of a potential business closure and close-down sale. In hindsight, that announcement may have been premature and was made during a period of extreme frustration and exhaustion. At this stage, no final decision has been made regarding the future of Magical Micro Farm. I need time to step back, assess the situation properly, and determine what is sustainable moving forward.
What I can say with certainty is that we will not be expanding production next season. The original plans for significant growth are no longer realistic under the current circumstances, and increasing the workload would not be healthy or sustainable. Any future plans will focus on creating a business model that is manageable, financially viable, and compatible with a healthy work-life balance.
For now, I will be taking some time to reflect, review our options, and decide on the best path forward. Whether that means continuing in a different form, scaling down, restructuring, or pursuing another direction entirely remains to be seen.
I want to sincerely thank every customer, supporter, market organiser, retailer, friend, and family member who has supported Magical Micro Farm over the past seasons. Your encouragement, purchases, feedback, and belief in what we are trying to build have meant more than you know.
This is not a goodbye. It is simply a pause while I work out what comes next.
Gerhard Goossens
Magical Micro Farm