Founde Shop

16/05/2026

21/04/2026

We love seeing local Cape Town brands collab! Shop this sweet Mother's Day line up from Sweet LionHeart + Uyazi skin co https://sweetlionheart.com/product-category/promos/mothersday/ 🍰🍦🌿

24/03/2026

Loving this new find from Uyazi skin co

03/03/2026

Meet the younger versions of the makers behind Uyazi skin co 🔎

16/01/2026

Founde Friday is our once-a-week mailer to celebrate what’s been made with care.

Every Friday (and only when there’s something worth sharing), we send out our favourite finds from the local makers we host on founde.

No overwhelm. Just thoughtful, locally made products.

Sign up at www.foundeshop.com

P.S to our subscribers, check today's latest from us now in your inbox 💌

Till next time,
Karen +Astrid 🔎

10/12/2025

Our founde festive finds are here 🔎 ✨ 🎄
🔗 Shop www.foundeshop.com

A gift guide for the season showcasing all the makers that call founde, home.

✨ Stride and Echo Jewellery
👩🏼‍🎨 Kati Graue Artist
🌿 Uyazi skin co
🐻 Braver

Thoughtful pieces, locally made in South Africa, and chosen with care - perfect for the people you’re celebrating (yourself included).

This is your gentle guide to meaningful gifting this season.

Wishing you a slow, joyful and beautiful festive December and thank you all for being here.

Your founders,
Karen + Astrid 🔎

28/11/2025

21/11/2025

****Store Closed for 21 November****

Today, 21 November, founde will pause.

As a women-founded platform, we stand with the national shutdown against gender-based violence in South Africa.

founde exists because of the makers, creators, and communities who pour care and intention into their work - and today we choose to hold space for the women whose voices have been silenced.

To honour.
To remember.
To stand together for change.

With strength and hope,
Karen & Astrid

💜🇿🇦