the GoGo GaGa
Mobile Fashion Boutique
Mobilizing Fashion Forward…
For the average individual time is something we all wish we had more of, yet can never acquire. Reinventing the way you shop, clothing retailers are changing to accommodate those with busy schedules. With the options in the past limited to shopping malls and department stores, companies are evolving with the Age of Technology; cul
tivating with a large part of the fashion industry moving into an e-commerce market. With these new shopping tools at your disposal, other avenues such as mobile fashion trucks have appeared all along the eastern and western coasts. Taking after the age old “ice cream man” concept the newest and trendiest fashions are now coming to you. With all the availabilities of stationary stores, these ‘boutiques-on-wheels’ provide everything from fashion forward pieces, everyday staples, accessories, and home goodies—right to your doorstep. With the effort it takes to stand out in such a competitive market, mobile fashion trucks offer both the consumer and provider with a uniquely different fashion experience. Leaping into this unconventional business endeavor has become a family event. Husband and wife duo Michael and Lisa Venezia residing in Scottsdale, Arizona created “The Gogo Gaga” the newest mobile fashion truck to come to your area. With Lisa’s vast and ever evolving experience in the fashion world for over thirty years, her unique and eclectic sense of style and fashion knowledge will have you ‘wowing’ at the trucks evolving inventory. By her side is husband Michael whom himself has spent over thirty years as a successful entrepreneur.
“This mobile store is not really a ‘new’ idea but the concept is something that is completely unique to it’s market. It certainly makes the whole idea of shopping a little less painful for those with busy schedules like mine…It’s not that I dread the idea of shopping because I do in fact like to have new trends, it’s the thought of the time it takes to actually get in the car, drive to the store, browse the store, make a purchase [because when was the last time you checked out at a popular department store and there was no line?], and then driving home that makes the whole shopping experience dreadful”
says Michael. For Lisa:
“With my background and education in fashion combined with my true passion for it, It’s a really exciting prospect to be able to bring different fashion pieces and ideas to people, giving them the chance to experience fashion in their comfort zones that they would not have been able to before without leaving the comfort of their ‘usual’ shopping places”
Another unique aspect of The GoGo GaGa is that you can be open when you want to be and set any hours that you want. ‘The GoGo GaGa’ can be found on the side of the street, community events, office buildings, music festivals and private parties. Some additional novelties that coincide with having a mobile fashion shop is that can be booked for parties and/or events. Customers can participate in a one-on-one shopping experience at a private event, just like every women wants to do after seeing that infamous Pretty Women scene. While being treated like a princess, customers have the opportunity to sip champagne, lounge about taking her time and shop exclusively with friends.
“We offer what many corporate retailers cannot, a customized styling experience in the comfort of the consumer’s venue of choice— such as their home or office.”
As the store owners put a lot of time into curating the pieces that they sell, each piece is hand selected. The clothing, shoes and accessories that are chosen are hard to find pieces picked specifically with the shop’s clientele in mind. No matter where it’s bought, a lot of consideration is taken before purchasing merchandise. These pieces range from rare vintage items sought out at trade shows, to the current sought after trends that everyone wants to get their hands on. While we even add in local designers; that have been properly vetted as to make sure they uphold the image ‘The GoGo Gaga’ wishes to maintain. The main goal of “The GoGo Gaga” is that it’s merchandise is up to date with trends yet unique enough that customers feel as though they found a true buried treasure. “The GoGo Gaga” maintains that the value of their customers is of the upmost importance. Mobilizing Fashion towards you “The GoGo Gaga” is a rising star that will soon be sought out in high demand. Follow us on Instagram and Twitter
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