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PARK FALLS, WIS. – Some describe speycasting as an art. That’s fair. The flow is real, but rod designers at St. Croix Fl...
06/18/2026

PARK FALLS, WIS. – Some describe speycasting as an art. That’s fair. The flow is real, but rod designers at St. Croix Fly say it’s just as much science as art.

All-new for 2027, PHYSYX SPEY rods are conceived, engineered, and precision-crafted to elevate the spey-casting experience with science that supports angler ability. In other words, establishing the anchor, your D-loop, and forward stroke are up to you, but PHYSYX SPEY is the variable in the two-handed casting equation that rewards angler ex*****on. These are rods born from nearly 80 years of research, development, and American manufacturing, combined with the most-advanced rod-building materials and technologies available.

INTRODUCING PHYSYX SPEY FOR 2027

From big tailwater trout and summer-run half-pounders to giant winter-run PNW coastal fish, the PHYSYX SPEY family consists of five 4-piece two-handed rods ranging from a 12’1” 5-weight to a 12’8” 8-weight, each optimized for power, precision, and all-out angler joy.

St. Croix Fly announces all-new PHYSYX SPEY rods for 2027.

As anglers spend more days on the water and become increasingly aware of the long-term effects of sun exposure, demand f...
06/17/2026

As anglers spend more days on the water and become increasingly aware of the long-term effects of sun exposure, demand for performance face guards continues to rise. For retailers, that trend presents an easy opportunity to increase basket size while offering customers another layer of protection and comfort from a trusted brand.

Fish Monkey's Performance Face Guards have become a popular companion purchase to the brand's industry-leading gloves and American-made socks, helping retailers build a complete package of sun-protection and comfort solutions for their customers. Together, Fish Monkey gloves, face guards and socks create a system designed to keep anglers comfortable from head to toe during long days on the water.

Unlike traditional tubular face coverings, Fish Monkey Performance Face Guards feature a flared design that dramatically improves all-day comfort and wearability.

As anglers spend more days on the water and become increasingly aware of the long-term effects of sun exposure, demand for performance face guards continues

Ontario, Calf. - As Okuma celebrates 40 years of innovation in the fishing industry, the evolution of one of its most tr...
06/17/2026

Ontario, Calf. - As Okuma celebrates 40 years of innovation in the fishing industry, the evolution of one of its most trusted offshore platforms continues with the introduction of the new Makaira Gold SEa 2-Speed Lever Drag Reels. Built on the latest generation of the Makaira SEa platform, this release combines proven big game performance with one of the most iconic finishes in offshore fishing.

The Makaira name has been earned over years of real-world offshore use, where reliability, strength, and consistency are tested under the most demanding conditions. With the SEa platform, Okuma has continued to refine and advance that foundation, incorporating updated internal performance features designed for today’s offshore anglers.

The new Makaira Gold SEa models represent the latest step in that progression.

The next generation of Makaira performance, now in a finish rooted in offshore tradition.

Available starting July 2026, this launch reinforces the brand's commitment to ensuring no matter what braking system an...
06/16/2026

Available starting July 2026, this launch reinforces the brand's commitment to ensuring no matter what braking system anglers prefer, the Speed Spool family has an option tailored to their specific needs.

Designed to deliver a balance of power, smoothness, and convenience, the Speed Spool ITB 200 combines expert-level engineering with dependable performance to help anglers confidently take on any challenge on the water. At the center of the reel is the responsive ParaMag® ITB braking system, engineered to adapt to casting speed for smooth, controlled casts with reduced friction and noise.

"The Speed Spool, now paired with the ParaMag® ITB braking system, is going to be a hard combo to beat," says Dakota Ebare.

Lew's® has announced the early release of the Speed Spool® ITB 200 baitcast reel, now equipped with the advanced ParaMag® ITB braking system.

PARK FALLS, WIS. – Like any other St. Croix rod wearing the Mojo name, Mojo Ice rods hit the sweet spot in their categor...
06/16/2026

PARK FALLS, WIS. – Like any other St. Croix rod wearing the Mojo name, Mojo Ice rods hit the sweet spot in their category, delivering premium St. Croix quality and performance at a surprisingly competitive price.

For 2027, ice-belt tackle dealers and hardwater anglers can experience even more Mojo Ice magic, with the debut of all-new Mojo Ice Combos… five versatile Mojo Ice rod models precision-matched with smooth and reliable 800-size ice-ready SEVIIN spinning reels to target everything from light-biting crappies to bass and walleye.

Rods range from a 28” ultralight power to a 36” medium power and feature the same sweet, precision-taper solid carbon (SC) Mojo Ice blanks, renowned for their ideal combination of maximum action, sensitivity, control, and strength with minimal weight. They feature a Carbon Dust finish with Black Cherry Metallic accents, along with Mojo Ice’s celebrated blank-through custom reel seat to facilitate constant blank contact, regardless of grip style.

St. Croix Rod unveils new Mojo Ice Combos with Reels by SEVIIN at ICAST 2026.

Sportfishing Industry Hosts 63 Trash Cleanups During National Fishing & Boating WeekLast week, as part of National Fishi...
06/16/2026

Sportfishing Industry Hosts 63 Trash Cleanups During National Fishing & Boating Week

Last week, as part of National Fishing & Boating Week 2026, the sportfishing industry coalesced around a single goal – pick up trash along our favorite local waterways and improve fishing for America’s 57 million anglers. As part of this inaugural effort, known as the Million Pound Challenge, 31 companies and state fisheries management agencies hosted over 63 cleanups across the country, removing debris from rivers, lakes and beaches.

The American Sportfishing Association staff spent last Thursday at Fletcher’s Cove in Washington, D.C., where we collected over 500 lbs. of trash from the banks of the Potomac River. Organized cleanups will continue throughout the summer as we work together to reach our goal.

Click below to learn more about the Million Pound Challenge and join us in 2027 as we work towards our goal of removing 1 million lbs. of trash from our waterways.

Your weekly look at how ASA’s government affairs team is hard at work supporting sound fisheries policies throughout the country.

Ontario, Calf. - Okuma Fishing Tackle introduces the updated Coldwater SS A Low Profile line counter reel is built for s...
06/15/2026

Ontario, Calf. - Okuma Fishing Tackle introduces the updated Coldwater SS A Low Profile line counter reel is built for serious trolling anglers, whether running lines on the Columbia River or covering water across the Midwest. Featuring a new carbon handle design, this proven reel platform delivers control, reliability, and all-day comfort angler's demand.

In places like the Columbia River and throughout the Pacific Northwest, salmon fishing is more than a pastime, it’s a way of life. Early mornings, long troll lanes, and days measured by success at the end of the line or back at the dock. That’s exactly who the new Coldwater SS A Low Profile Line Counter Reel was built for.

​The Coldwater SS A has long been a trusted platform, known for its precise line counter system and dependable performance. This next generation builds on that reputation with thoughtful upgrades that make a noticeable difference during long hours on the water.

The new carbon handle design offers a balanced design with better in-hand feel.

Minnetonka, Minnesota – IGFA records confirm that the CountDown® Magnum® is the world's number one saltwater hard-bodied...
06/15/2026

Minnetonka, Minnesota – IGFA records confirm that the CountDown® Magnum® is the world's number one saltwater hard-bodied lure. That’s why it's ubiquitous on charter boats from the Carolinas to Cabo, and anywhere else big pelagics roam.

Well, if the original Countdown Magnum has that kind of star power, just imagine what its tougher brother, the new CountDown Magnum Elite, can do.

Toothy saltwater beasts are hard on baits, so anglers need a lure that can attract big fish and survive big hits, again and again. That’s exactly what the CountDown Magnum Elite was made to do. Take hits.

The Elite features slightly flatter sides than the standard CountDown, which helps it track better at high speeds. Anglers can troll this bait up to 10 knots.

The Only Thing You’ll Break is a World Record.

The Coastal Conservation Association of California (CCA CAL) has launched a search for a new Executive Director to succe...
06/12/2026

The Coastal Conservation Association of California (CCA CAL) has launched a search for a new Executive Director to successfully lead the non-profit, volunteer-based organization in its critical mission to conserve, promote and enhance California ocean resources and sportfishing access to them.

“These are both exciting and challenging times for California saltwater anglers,” said Bill Shedd, chairman of AFTCO and CCA CAL. “For more than a decade, CCA CAL has led the way in advocating for California saltwater anglers, fighting against unwarranted closures and regulations, supporting hatchery programs through legislation and the volunteer network, and working to build thriving marine habitat off our coast.

“CCA CAL has racked up major achievements for its members, particularly over the past few years,” Shedd continued.

The non-profit saltwater angling-oriented organization looks to build on recent major achievements and chart a course for growth.

MUSKEGON, Mich. – Across the broader performance apparel landscape, bamboo is rapidly gaining serious traction as a prem...
06/12/2026

MUSKEGON, Mich. – Across the broader performance apparel landscape, bamboo is rapidly gaining serious traction as a premier technical material. The industry is experiencing a macro-level shift away from purely synthetic, plastic-based garments toward high-performance natural fibers that inherently outclass many lab-engineered textiles. In active outdoor markets, premium plant-based fabrics are becoming the benchmark for top-shelf gear.

Regrettably, the fishing market has unproductively been flooded with copycats —brands rushing to slap a buzzword onto a hangtag without utilizing the specific grade of fiber required to deliver actual performance. Opposingly, Whitewater continues to operate on its foundational, uncompromising principle: fabric is always first.

MUSKEGON, Mich. – Across the broader performance apparel landscape, bamboo is rapidly gaining serious traction as a premier technical material. The industry

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