06/16/2026
A few weeks ago we shared a few questions on our Instagram Stories to help guide the future direction of Wicked Widow! We received some wonderful feedback, but we wanted to bring the conversation to our feed so everyone has an opportunity to participate before we make decisions for upcoming launches!
🖤 1. Pan Size
Our eyeshadow pan size is currently larger than what many indie brands offer. If we were to slightly reduce the pan size, it could help lower overall pricing. Is pan size important to you when purchasing a palette?
• Keep the larger pan size we use
• Reduce the pan size for a lower price point
🖤 2. Release Schedule
How many launches per year do you feel is a good balance?
Our current goal is approximately 4 releases per year, allowing us to focus on quality, creativity, and giving each collection its moment. Would you prefer:
• More frequent releases
• Fewer, more curated releases
• Keeping the current schedule
🖤 3. Palette Ratios
When it comes to eyeshadow formulas, what do you enjoy most?
We typically create palettes with a fairly even split between mattes and special shades. Would you prefer:
• More mattes
• A 50/50 balance of mattes and chromes
• More duochromes, multichromes, and specialty shades
(Please note that increasing the number of specialty shades can also increase cost)
🖤 4. Future Collections & IPs
What would you like to see more of from us?
• Original creative concepts
• Licensed/IP collections
• A balance of both like we currently do
And if there are any IPs you’d love to see Wicked Widow bring to life in the future, we’d love to hear your suggestions!
Thank you for being part of our community and helping us shape the future of Wicked Widow Beauty. Every comment, suggestion, and piece of feedback is appreciated more than you know. 🖤
