Gem

Search engine for all online vintage and secondhand clothes and accessories.

05/25/2026

Found: a vintage gem in just 3 clicks! Use Gem image search to find the vintage bag you are looking for.

Your favorite vintage item is out there – let us help you find it 💎

05/21/2026

We love running into our users in the wild! Thank you Irene for telling us about your recent Gem find 💎

What have you purchased recently through Gem? Let us know in the comments!

05/19/2026

Two friends, Chelsea Von Mach and Molly Levitt, have created a new kind of vintage market, Passage de West Adams, inspired by Parisian shopping bazaars.

“There are honestly a billion markets in LA already, but we kept feeling like something was missing. There’s a feeling that’s been missing from shopping (and honestly from a lot of culture right now): that pre-social-media feeling of walking into a place and immediately knowing it had its own identity. The magic of being a kid in the 90s or 2000s discovering things at the mall, in a magazine, in person, when each brand, designer, and store had its own distinct vibe and meant something instead of being a carbon copy of the others”, Chelsea and Molly told us.

“That’s the feeling we’re chasing at Passage. More than anything, we want people to leave the market with a feeling. Like, “damn, that was a great time”, that ripples into the rest of their week. We’re just starting out and we’ll keep getting better, but that’s the biggest thing we’re going for. More than the clothes, honestly.”

And Passage De West Adams is not just a vintage market: All the events have a wide variety of vendors, small clothing brands, a live fashion illustrator, book sellers, food and coffee vendors, tooth gems, tarot readers, art and furniture, and one time they even had someone come and do bang trims! The market spans for several blocks in the West Adams neighborhood.

The next event is coming up on May 30 and tickets are on sale now!

Read more about how Chelsea and Molly created the market on Gem Stories on gem.app

05/16/2026

Last summer, Jacob Miller traveled the world and visited countless thrift shops to find out how thrift shops can do better, save more from the landfill and raise more funds for the charities.

We reached out to Jacob to ask what were the biggest lessons they learned during their travels – how can thrift shops do better?

💎 The biggest lessons Jacob learned 💎

* The textile waste and overconsumption problem is uncomprehensible in its huge proportions; we can all play our part by shopping reuse.

* Charities need to step up and compete with mainstream resellers/thirfters/consignment stores or they will loose their market share.

* Innovation and sector collaboration support everyone to turn to reuse and drive greater profitability

* Customer experience is often forgotten in thrifting environments and is critical to sales growth. Customer experience should be coupled with maintaining the quirks and uniqueness this is what drives people to thrift stores. Not over standardization.

* Donations are plentiful when donors are presented with convenience or reward.

💎HOW THRIFT SHOPS CAN GROW THEIR SALES 💎

* Understand your customer: are you catering to a hedonist/fun shopper or a utilitarian/speed shopper

* Build a fun and engaging brand that connects and builds relationships with customers

* Increase your rotation speed and invest in creative team members to support curation

* Focus on your customer experience, what inhibits them, what makes it easier for them, what delights them

* Connection with other thrift stores, host events and find alternate reasons for customers to come to you.

* Build in placemaking initiatives so you become a third space for community and increase your dwell time beyond transactions.

What do you think? Many of these thoughts apply to curated vintage spaces too!

Photos are from Jacob’s store in Melbourne, Australia

05/14/2026

How Marissa inherited a perfect 50s dress from Kate 💎 This is the magic of clothing swaps – you see your old clothes passing to new owners, you get to hear the history of the clothes, and you make new friends. The most sustainable way of refreshing your wardrobe!

Have you attended or organized a clothing swap? Let us know in the comments?

05/12/2026

“I fell in love with Japanese fashion in 2010 when one of my art teachers at school was telling me about Comme des Garçons. I had trouble pronouncing the name so I did some research into the label and was addicted ever since!”, says stylist

“I love how expressive the Japanese clothes are, how they make you feel when you wear them, how thoughtful the designs are, and of course I love the process of finding the pieces. My favourite places to shop vintage here in Melbourne are Bruce, dot.comme, Reina, and Salon Archive.

My holy grail item: I am still looking for the glitter basketball shorts from Homme Plus SS18, any colour! A lot of other pieces come to mind, too, but they’re at the top of the list.”

Head over to gem.app and read more on Gem Stories, our weekly newsletter!

05/06/2026

How found a vintage Vivienne Westwood corset with Gem – for her 50th birthday!

Shout out to and 💎

05/05/2026

Thea Grant runs a vintage jewelry store in Dumbo, Brooklyn together with her husband Nico. For this week’s Gem Story, Thea showed some turquoise jewelry pieces from the store’s collection.

“Turquoise varies widely in appearance. Some stones are pure, even blue, while others contain a visible matrix—veins of other minerals within the stone. Both can be valuable, depending on aesthetic preferences. Value in turquoise is highly subjective, based on color, texture, and pattern.

Turquoise has a long and rich history, with many meanings attributed to it. Ultimately, its appeal is deeply personal. Its colors, from bright blue to green, resemble water held in stone, with matrix patterns that evoke movement. This unique combination of color, texture, and history is what makes turquoise so enduringly fascinating”, Thea says.

Read more about the history of the turquoise jewelry now on Gem Stories on gem.app!

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