Raíces Books

05/25/2026

Consider this your sign to close the apps, brew something warm, and read that chapter. There is nothing quite like the smell of cinnamon, coffee, and a fresh page. 🤎✨

What are we reading today?

05/19/2026

Raíces started with a dream to create spaces where our stories feel seen. Every pop-up is a reminder that it’s growing 🌱📚

05/16/2026

Sunday, May 17th, I’m spending my day in East Chicago, IN. is hosting a paint & sip fundraiser where I will be selling books 📚.

If you’re in the area, come say hi 👋.

05/13/2026

It is the blueprint for generational storytelling. It captures the repetitive nature of human history and the traditions that define a lineage.

05/12/2026

Building a business is the ultimate “vibe check.” It’s amazing how a shift in your path can suddenly clarify who is actually in your corner and who was just there for the convenience.
I had an eye-opening conversation with another Latino business owner recently. We both realized a surprising truth: often, the loudest cheers come from strangers, while the people you’ve known for years stay quiet.

💡 Why this happens:
• Strangers see your vision and value without bias.
• True friends celebrate your growth, even if they don’t fully understand the “how.”
• The rest? They liked the version of you that didn’t challenge their own status quo.

🥂 The Takeaway:
Don’t be discouraged by the silence of old friends. Instead, be fueled by the community you’re building right now. To everyone who has shared a post, bought a product, or sent a “keep going” text—thank you. You’re the reason we keep building.

MindsetMatters

05/10/2026

Happy Mother’s Day!

I’ll be in Posen, IL today at La Bodega Cafe ☕️.
Bring your mamá for some cafecito and gifts 🎁 📚 💎.

Splurge on your mom 💐.

05/08/2026

🎉 Congratulations to for winning our Mother’s Day giveaway!🎊

05/08/2026

Looking for that perfect blend of historical atmosphere, supernatural dread, and slow-burn suspense? 🕯️📖

The Hacienda by Isabel Cañas is the spiritual successor to Mexican Gothic you’ve been waiting for. It’s got everything:
• 🇲🇽 Post-revolutionary Mexican setting
• 🏰 A house that actively wants you dead
• 🔥 A priest with a dark past (yes, please)
• 💀 Chilling “haunted house” energy
Trust me, if you liked Noemí’s journey into High Place, you’re going to be captivated by Beatriz’s fight to survive San Isidro.

Have you read this one yet, or is it going on the TBR? 👇

05/05/2026

Last week we honored the legend Isabel Allende, but today I’m getting personal. I’m spotlighting the author who introduced me to my first Latino-written horror: the incredible Silvia Moreno-Garcia. .author

Before I picked up Mexican Gothic, I didn’t realize how much I needed to see our culture reflected in the eerie, the atmospheric, and the truly haunting. Silvia took the classic “haunted house” trope and infused it with Mexican history, social commentary, and a tension that I still haven’t forgotten.

Why Silvia is a must-read:
• She’s a Chameleon: She moves from the 1950s high-society horror of Mexican Gothic to the Mayan underworld in Gods of Jade and Shadow.
• Atmosphere First: You don’t just read her books; you smell the decaying wallpaper and hear the whispers in the walls.
• Iconic Leads: Her protagonists are always sharp, complicated, and unforgettable.

Whether you’re a horror fan or just love a story that pulls you under, Silvia belongs on your shelf. 📚✨

Tap the link in bio to shop our Silvia Moreno-Garcia collection!

Tell me: What was the first book that made you fall in love with a new genre? Let’s chat in the comments! 👇