Paula & Waffle

Paula & Waffle We're a boutique stationery design studio based in Maplewood, NJ. We strive to create designs that are colorful, heartfelt, and smart.

I'm an illustrator living in Maplewood, NJ, and Waffle is my adorable brindle-white Havanese pup. I started Paula & Waffle in the spring of 2014 in NYC after many years of working in ad tech. I've always loved to draw, and I decided it was time for me to pursue my dream of creating my own stationery line. I strive to create designs that are colorful, heartfelt, and smart. All of our designs start

from hand-drawn sketches. Our greeting cards are printed locally in NYC or NJ on FSC-certified natural white cardstock, and then assembled in our studio. I hope you love our designs as much as we do and that they bring a smile to your face!

Our top 9 posts of the year - thank you all for making this year awesome! We can’t wait to share our new designs for nex...
12/20/2022

Our top 9 posts of the year - thank you all for making this year awesome! We can’t wait to share our new designs for next season plus see many of you at tradeshows in the new year! ❤️❤️❤️

Happy Thanksgiving! I am so very thankful for all of you who support our small business - thank you for shopping small a...
11/24/2022

Happy Thanksgiving! I am so very thankful for all of you who support our small business - thank you for shopping small and making this little dream of mine possible! I’m also extremely grateful to my amazing team who pulled off some insane PO’s this year and as usual kept everything running smoothly (and also kept me on point). ❤️❤️❤️ // 📷 by

ICYMI - our collaboration with is now live and available! Hope you guys love it ❤️❤️❤️
09/14/2022

ICYMI - our collaboration with is now live and available! Hope you guys love it ❤️❤️❤️

Getting ready for fall and holidays over here! So crazy that it’s already September right?
09/13/2022

Getting ready for fall and holidays over here! So crazy that it’s already September right?

Are you in NY this week? Pop by booth 2609 to see our new release!
08/15/2022

Are you in NY this week? Pop by booth 2609 to see our new release!

My kiddos are most excited for these two cards from our latest release. You can see these and more starting Sunday in t...
08/11/2022

My kiddos are most excited for these two cards from our latest release. You can see these and more starting Sunday in the Booth 2609!

One of my new faves, debuting at soon with
08/10/2022

One of my new faves, debuting at soon with

A sweet card for the beginning of a new week 😊 ​​​​​​​​​​​​​​​​
06/20/2022

A sweet card for the beginning of a new week 😊 ​​​​​​​​
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Happy Father’s Day!​​​​​​​​​​​​​​​​
06/19/2022

Happy Father’s Day!​​​​​​​​
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Our adorable die cut dog cards are perfect as cards or even as garland decorations!​​​​​​​​​​​​​​​​ ...
06/17/2022

Our adorable die cut dog cards are perfect as cards or even as garland decorations!​​​​​​​​
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A few of our fun, fruity patterned thank you cards​​​​​​​​​​​​​​​​
06/15/2022

A few of our fun, fruity patterned thank you cards​​​​​​​​
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Rainy day over here but maybe there will be 🌈s later? Our fave rainbows gift wrap for someone special!​​​​​​​​​​​​​​​​ ...
06/12/2022

Rainy day over here but maybe there will be 🌈s later? Our fave rainbows gift wrap for someone special!​​​​​​​​
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Address

Maplewood, NJ
07040

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