Startup CPG

Startup CPG We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.
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What happens when a century-old Danish family recipe becomes the foundation for a modern condiment brand? 🇩🇰For founder ...
06/18/2026

What happens when a century-old Danish family recipe becomes the foundation for a modern condiment brand? 🇩🇰

For founder Houston Buehrle, Little Zing started with a mustard recipe his great-grandmother created in Denmark over 100 years ago. Passed down through generations and made by his father every holiday season, it became a beloved family tradition that people always wanted more of. 🌭✨

Startup CPG helped create a major turning point. After exhibiting in the Startup CPG section at Expo West, Little Zing connected with buyers and landed placements in Gelson’s, Nugget Markets, Misfits Market, Lazy Acres, and Berkeley Bowl—expanding to more than 250 doors and launching throughout San Francisco.

Scroll through to learn more about how Little Zing transformed a family recipe into one of the fastest-growing emerging condiment brands today 👉

Follow Little Zing Danish Mustard for more on their journey!

Our 3rd stop on the Founders & Funders Roadshow is a wrap — and Austin delivered! We brought together investors and bran...
06/17/2026

Our 3rd stop on the Founders & Funders Roadshow is a wrap — and Austin delivered!

We brought together investors and brands for 1:1 meetings, meaningful networking, and a panel, The Checklist: Fundraising Milestones, moderated by Hannah Dittman.

Thank you to our panelists Ryan Springer, Co-Founder and Partner at Midnight Venture Partners; Dan Graham, General Partner at Springdale Ventures; and Ellen Gorra, Investment Principal at Whole Foods Market, for bringing such valuable insights and making it a great conversation. Here is what chat said is grammatically correct for this part.

Next stop: SF, leading into our main Founders & Funders event back in NYC on December 10th. Stay tuned.

A huge thank you to our sponsors who make all of this possible - Circana, Coverwatch, Giannuzzi Lewendon, and Rockwall Services.

NYC area brands, we’re coming to your neighborhood! 🌉We’re bringing a Founder Social to Williamsburg on July 9th from 6–...
06/17/2026

NYC area brands, we’re coming to your neighborhood! 🌉

We’re bringing a Founder Social to Williamsburg on July 9th from 6–8pm, and we’re hosting it with The Goods Mart. Don’t miss it!

Spend the evening sampling and mingling with fellow CPG founders, and meet the buyers from The Goods Mart while you’re at it. It’s a casual, kick-back style social, so come as you are.

There will be VIPs! Rachel Krupa, founder of The Goods Mart, has already signed on — and we’ll have plenty more to announce.

Grab your tickets and we’ll see you in a few weeks!

Brands are invited to apply for a sampling table at this event. Even if you aren’t selected, bring product with you to show the buyers! Sample packets, trial sizes, and backpack sampling are highly encouraged. Heads up: we’ll have VIPs in attendance as well. 🌟

Comment “Goods Mart” to get your ticket! 🎟️

06/17/2026

I bet you want one of these! 😏🏆

Warning: Winning a Shelfie trophy may become your entire personality. 🤭💅🏻

Drop a comment below and tell us why your brand deserves to win a Shelfie! 👇

From a protein bar startup to Target, Whole Foods, Costco & Publix.In this episode of the Startup CPG Podcast, host Dani...
06/16/2026

From a protein bar startup to Target, Whole Foods, Costco & Publix.

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Yoga Acharya, President and COO of Mezcla, and Sebastiaan Debrouwe of DOSS to break down what actually happens when a brand starts scaling fast and the systems, decisions, and operational changes required to keep up.

Swipe through to learn the operational model that makes it all work...👉

If you’re building a CPG brand, navigating retail expansion, or trying to stay ahead of operational complexity before it slows you down, this episode is packed with practical lessons from founders who’ve lived it.

Link in bio for the full episode.

Shop and celebrate Pride Month and support LGBTQIA+ CPG Founders all year long. 🌈We’re spotlighting some incredible LGBT...
06/15/2026

Shop and celebrate Pride Month and support LGBTQIA+ CPG Founders all year long. 🌈

We’re spotlighting some incredible LGBTQIA+ founded CPG brands from our community.

✨ Tag a brand you love in the comments, or tag your own brand so we can discover and celebrate it!

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment a...
06/15/2026

Say hello to another round of amazing new brands joining the Startup CPG community! 🎉 If you’re tagged, drop a comment and introduce yourselves — we want to hear your story!

🌿  Auma

🍵 Organic Traditions Superfoods

☕️ YODO™

🌱 Crunchy Munch

⚡ Fruit Fuze™ by JRK Supplements

🐾Canine Candy Biscuits

🌶️ Cowboycoins

🔥Mucha Macha

 🫚nusa™ | spice your ritual

 🍿Spiru | Spirulina Snacks

🍇Yummy Tummies

👩‍🍳Whipzi Co

🥤 No Consequence Energy Drinks

🧊drinkweld

 🌱Evergreen

 ✨Short Story | Natural Electrolytes

🌰Jindilli Farms

🧂Borsari Food Co

 🐈HOLY CAP

  🫒Nonna's Olive Oil

Curious how to get your brand featured? Head over to our Slack community, introduce yourself in the introductions channel, and be sure to include your socials, website, and live product images. Once you’ve checked all the boxes, you’re in line to be featured!

We’ve got new brands joining every day — thanks for your patience as we work through the queue 😎




06/12/2026

🌺🌴 We stopped by Down to Earth Organic & Natural, Hawaii’s leading retailer of organic & natural foods since 1977, and spotted a record number of Startup CPG brands in the WILD! 🛒✨

Did a brand catch your eye? 👀 Drop a comment below and let us know! 🤙🍍

What happens when a founder brings one of the world’s most creative tea cultures to the U.S.?What started as a search fo...
06/12/2026

What happens when a founder brings one of the world’s most creative tea cultures to the U.S.?

What started as a search for the bold, innovative tea flavors the co-founder, Ashley Yao, grew up with in Taiwan turned into a mission to create a modern iced tea brand that pushes the boundaries of flavor, quality, and design. 🍵✨

Growing up in Taiwan, tea was woven into everyday life. Tea shops lined every street, offering endless combinations of premium teas, fresh fruits, milk teas, and creative toppings. But after moving to the U.S for college, Ash realized those flavors and experiences were difficult to find. She then teamed up with her partner, Kyle Gillaspy, to fix this problem!

Startup CPG helped open a key door at the SoCal Grocery Run, where a conversation with Judy from Pint Size led to an exciting opportunity in Hawai’i. (co-founder Kyles’ mom also grew up in Hawai’i!)

Scroll through to learn more about how KACE Tea got to where they are at today👉🌺

Follow KACE TEA for more on their journey!

📰 Newswire Roundup is here!It’s been a busy yet exciting time for our emerging brand community, and these latest press r...
06/11/2026

📰 Newswire Roundup is here!

It’s been a busy yet exciting time for our emerging brand community, and these latest press releases are seriously worth celebrating. From nationwide launches to award-winning moments, there’s no shortage of big wins happening in CPG right now. See below for a peek at some of the headlines:

✨PERLAE

✨Oval Coffee Roasters

✨Spade

✨Fortune Favors Nuts

✨Ronnie's Giardiniera

✨Mooski Overnight Oat Bars & Bites

✨

✨annavana

✨Moo’d Up Chocolate Milk 🍫🥛

✨St. Cecilia Beverage Co.

Got a milestone worth sharing? The Startup CPG Newswire is a FREE publishing service for emerging brands to get their news in front of the entire CPG community. Submit today at the link in bio.




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