Fish On Custom Rods

06/02/2026

Ross Reels, the Evolution LTX model, aptly named The Liberty—
a red, white, and blue tribute to our roots, built right here in the USA. With a red frame, platinum spool, and anodized blue accents, it’s patriotic to the core.

Fish On! Custom Rods
www.fishoncustomrods.com
15400 Chenal Pkwy, 200
Little Rock, Arkansas 72211



pc: Jamison Mosley

05/29/2026

Abel SDF Fly Reel – Ball & Buck Camo Special Edition

Imagine pulling a wild brown trout from a backcountry stream, your reel gleaming with a hand-painted camo pattern that looks as at home in the wilderness as you do. That's the Abel SDF x Ball & Buck — a limited-edition collaboration between two American icons of craft and the outdoors.

Each reel is individually engraved, anodized, and hand-painted over ten hours, producing a graphic that's as unique as the water you fish. Built from 6061-T651 cold-finished aerospace-grade aluminum with stainless steel internals, the SDF (Sealed Drag Fresh) is engineered for freshwater precision with the durability to follow you anywhere.

Features

Special Edition Ball & Buck camo design — engraved, anodized, and hand-painted
5/6 weight with walnut handle
Sealed drag system (SDF) — scaled from Abel's award-winning saltwater titan
Quick-change spool for fast line swaps on the water
Double pawl drag system for smooth, reliable stopping power
User-convertible left/right-hand retrieval
Fully enclosed, classically designed frame
6061-T651 aerospace-grade aluminum construction
Stainless steel internals — freshwater or saltwater capable
Made in the USA

This one we had less than 24-hours. Enough time to snap a few pictures of our own. It is a beautiful reel and it’s good to know it will stay in Arkansas.

Fish On! Custom Rods
www.fishoncustomrods.com
15400 Chenal Pkwy, Suite 200
Little Rock, Arkansas 72211

05/25/2026

🇺🇸❤️🤍💙🇺🇸

05/25/2026

We received an excellent shipment from Ross Reels, featuring all Fly Shop Exclusive or Limited Editions. These reels are now available on our website and will be stocked in our store within the Small Shoppes Marketplace at 15400 Chenal Pkwy, Suite 200, Little Rock, Arkansas 72211, in the next few days.

We have some exciting news about our store within the Small Shoppes Marketplace. We’ve undergone a significant expansion, though we’re not yet fully operational. Nevertheless, we’re dedicated to working hard and making progress every day. We assure you that once you step inside the building, you’ll find it incredibly easy to locate Fish On! Custom Rods.

Check out our website to see all the reels we added today. Be sure to see the Abel Ball and Buck Reel Special Edition SDF 5/6, it is amazing.

Fish On! Custom Rods
www.fishoncustomrods.com
15400 Chenal Pkwy, Suite 200
Little Rock, Arkansas 72211

05/20/2026

Simms.

Fish On! Custom Rods
15400 Chenal Pkwy, Suite 200
Little Rock, Arkansas 72211

05/18/2026

The Tiemco Adjustable Double Arm Bobbin HD is engineered for tyers who demand precise thread tension control across a wide range of spool sizes. The double-arm design with adjustable tension lets you fine-tune spool resistance on the fly, while the HD (heavy duty) construction handles larger thread spools and heavier materials with ease.

Fish On! Custom Rods
www.fishoncustomrods.com
15400 Chenal Pkwy, Suite 200
Little Rock, Arkansas 72211

05/10/2026

05/08/2026

Happy Birthday John!
Enjoy your day and Fish On! 🎣

05/08/2026

Welcome to Little Rock, Arkansas High Camp Flask

Fish On! Custom Rods
15400 Chenal Pkwy, D
Little Rock, Arkansas 72211
www.fishoncustomrods.com
Local Delivery Available

05/08/2026

Yes, we are returning to Small Shoppes Marketplace 15400 Chenal Pkwy, D. This is the former Painted Tree building.

Fish On! Custom Rods has secured a deal to open four contiguous large spaces in a square pattern. We are currently renovating the wall and floor space to accommodate reels, rods, flies, and fly-tying materials. We will also have an extensive selection of stream side tools, packs and bags, leaders and tippets, as well as our mercantile goods. Home and Cabin decor and so much more.

Expected opening date is yet to be determined, but a soft opening is scheduled for the 23 of May. If you’re wondering what you might find in our new store, check out our website at www.fishoncustomrods.com. Simms Fishing Products, Scott Fly Rod Company, Umpqua Feather Merchants, HMH Vises, Renzetti LLC, Dyna-King, Inc., Airflo Fishing, and Thomas & Thomas Fly Fishing to name of few of our brands will be available in the store.

We’re coffee and cocktail enthusiasts. We love Onyx Coffee Lab, Angler's Coffee, Bourbon Barrel Foods coffee, and their full line of spices and sauces. One of our newest and coolest additions is High Camp Flasks, a new line to Little Rock. Check them out on our website.

There’s more to come, a lot more.

Fish On! Custom Rods
15400 Chenal Pkwy, D
Little Rock, Arkansas 72211

Shop our premium selection of the finest brands in fly fishing. Enjoy our incredible collection of gifts and decor for your home, cabin, or as a thoughtful gift. For fly fishers and outdoor enthusiasts who live for the water and outdoors, Fish On! Custom Rods shares your passion.