Desert Sparrow Designs

Desert Sparrow Designs Welcome to Desert Sparrow Designs. We are a small business specializing in customized products!

It may not feel like fall yet (I’m looking at you California weather 👀), but here’s some amazing color combos that you’r...
09/26/2023

It may not feel like fall yet (I’m looking at you California weather 👀), but here’s some amazing color combos that you’re guaranteed to help you feel the magic of fall! ✨

What’s your favorite fall color combo? 🍂✨

Thinking of hiring a Brand Designer? Don’t take the plunge without asking yourself these 5 questions!Having a hard time ...
09/16/2023

Thinking of hiring a Brand Designer? Don’t take the plunge without asking yourself these 5 questions!

Having a hard time answering these questions? It’s probably best to take a pause and think about whether it’s the right time to hire a brand designer.

If you can answer these questions with ease or just need a little help, the brand designer and strategist for you is right here at Desert Sparrow Designs!

It’s time to discover your brand magic 🔮✨

I’m going to be honest with you...Mental health is way more important than most people realize, even in the workplace. I...
05/21/2023

I’m going to be honest with you...

Mental health is way more important than most people realize, even in the workplace. It can affect everything from decision-making to productivity and employee turnover rates.

Your business should prioritize mental health, both for employees and employers. No one, employee or employer, is immune to mental health disorders. Individuals with unresolved mental health issues experience a 35% reduction in productivity.

While you cannot prevent mental illness or diagnose an employee, you can offer support in different ways.

1. Have easy ways for employees to connect and have informal conversations.
2. Offer apps and services that help employees recharge at least weekly (but daily is even better).
3. Allow a few minutes of silence before and after meetings so that everyone can get settled in and collect themselves.
4. You can support personal success by allowing employees to dedicate 10% of their work time to growth.
5. Promote a healthy work/life balance. Provide the necessary resources to employees for childcare, healthcare, etc. Provide flexible vacation and sick time.

Bonus: Regularly offer 1:1 meetings with management. This offers more support to employees and keeps rumors to a minimum.

How are you going to make mental health a priority in your business?

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What do Walmart, Target, Chanel, Gucci, Taco Bell, and Heineken all have in common?They have a full, responsive logo sui...
05/15/2023

What do Walmart, Target, Chanel, Gucci, Taco Bell, and Heineken all have in common?

They have a full, responsive logo suite.

If your brand doesn't have a full logo suite, you're limited to just resizing your logo.

So what's the issue with having just one logo?

With just one logo:
🚫 Your logo may be scalable, but at a certain size, it's no longer legible.
🚫 You can't use your logo for everything, you're limited on its uses.
🚫 It's harder to stay consistent across all platforms and screen sizes.

With a responsive logo suite:
✨ Staying consistent is easier.
✨ You have options, you aren't limited to one logo size.
✨ Your brand recognition and clarity increase.
✨ Your brand looks more professional.
✨ You have a logo variation ready for any size product or screen!

Do you have a responsive logo? Let me know in the comments!

Want to hone your brand message and attract your dream clients? Want to ALSO shift your mindset, release your limiting b...
05/08/2023

Want to hone your brand message and attract your dream clients?

Want to ALSO shift your mindset, release your limiting beliefs, and attract success?

✨ GIVEAWAY TIME ✨

Win a free Magical Brand Audit and a free month-long membership of “Align your mind”!

HOW TO ENTER:
- Follow both me () and
- Like this post on both pages
- Share this post to your public IG story
- Tag a friend in the comments (You get one entry per comment)

Unlimited Entries! Please tag each friend in a separate comment; each comment is an entry!

Enter before May 14, 2023 / 12 AM PST

The winner will be announced May 14, 2023 @ 10 AM PST in the comments below and in our stories!

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Nourish your body and soul with Earth Eats, a vegan restaurant inspired by the earthy aspects of Ta**us. This is part 2 ...
04/24/2023

Nourish your body and soul with Earth Eats, a vegan restaurant inspired by the earthy aspects of Ta**us.

This is part 2 of my zodiac series and it was so much fun to do!

What sign should I do next? Let me know in the comments below!

**us **usseason

Let your zodiac bloom with Enter Virgo, a florist who specializes in flower arrangements that blend your zodiac sign and...
04/14/2023

Let your zodiac bloom with Enter Virgo, a florist who specializes in flower arrangements that blend your zodiac sign and your event theme perfectly into one.

Enter Virgo is a young and fresh brand with an earthy, retro vibe and a new twist on tradition with attention to detail.

Would you shop here? Let me know in the comments below!

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This is part one in my Zodiac series, where I pick a zodiac sign at random and design a full brand for a business based on that sign!

Follow along for more!

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What more can I say, comic sans is scary 😂😂
04/13/2023

What more can I say, comic sans is scary 😂😂

Yes, invisible marketing strategies are a thing! It’s called Olfactory Marketing and scent marketing is a huge part of i...
04/11/2023

Yes, invisible marketing strategies are a thing!

It’s called Olfactory Marketing and scent marketing is a huge part of it.

So you’re probably wondering, “What is scent marketing? What does this have to do with branding?”

Scent marketing is the use of scent to amplify your brand identity, market messages, and target audience.

Of all your senses, your sense of smell has the strongest link to your memory and emotions.

The benefits of scent marketing include:

✨ Creating an emotional link through scent and memory
✨An increase in customer loyalty
✨ An increase in time and money spent by the consumer
✨ When paired with a great brand identity, your brand can be recognized by scent
✨ Uplifting customer and employee moods
✨ Strengthening the connection between your brand and customers
✨ Comforts customers

Scent marketing is used by tons of companies, big and small. Some of these companies include Disney, Starbucks, McDonald’s, Burger King, Casinos, Dunkin Donuts, Rolls Royce, United Airlines, and so many more!

Scent marketing can be used in stores, packaging, billboards, and even scented ads in movie theaters.

What do you think of scent marketing? Comment below!

Curious about my ✨magical✨ branding process? Well, the reveal is here! After you inquire, we will go through all these s...
03/31/2023

Curious about my ✨magical✨ branding process? Well, the reveal is here!

After you inquire, we will go through all these steps together!
✨The Consultation Call (because vibing with your brand designer is super important!)
✨Onboarding (Contracts, proposals, and more to make sure you're getting exactly what you want and need!)
✨Choosing Your Path (This is our discovery and research phase!)
✨ Creating The Sparkle (This is where the magic happens, aka the design phase!)
✨Lift Off (I deliver all your final files, organized and ready to use.)
✨ Taking Flight (Otherwise known as offloading and launch!)

Sprinkled like stardust in my process are surprises to make you feel AMAZING and make your experience the best it can be.

Are you ready for your brand to take flight? Check the link in bio to find out more!

Don't worry, you're still cute (and that canva logo is still scary).Let's get you set up with branding backed by strateg...
03/16/2023

Don't worry, you're still cute (and that canva logo is still scary).

Let's get you set up with branding backed by strategy that will enhance your cuteness! Check the link in my bio!

Hot take incoming! 🔥 Cheap branding is self-sabotage. You're only trying to do good things for your business.✅ You've cr...
03/09/2023

Hot take incoming! 🔥

Cheap branding is self-sabotage.

You're only trying to do good things for your business.

✅ You've created a great product or service.
✅ You’ve invested time in social media marketing.
✅ You've worked hard to get as far as you are.

You've done all those things, but you didn't invest in professional branding because it “costs too much” and that is a form of self-sabotage.

The reality is that cheap branding costs you more than professional branding.

🚫 It costs you time.
🚫 It costs you customers.
🚫 It costs you trust.
🚫 It costs you consistency.
🚫 It costs you growth.
🚫 It costs you money.

When you decide not to invest in your business or it's branding properly, you're sabotaging yourself.

Professional branding adds value to a business, evokes emotion, attracts ideal customers, supports growth, positions it accurately in the market, and earns the trust of potential customers, investors, and employees. This is all because professional branding is built on the strategy behind it. 

Ready to stop the self-sabotage and have your business take flight? Click the link in my bio and apply now!

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Joshua Tree, CA
92252

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