03/05/2026
Current love to shop trends focused on nostalgic Y2K/90s fashion (baggy jeans, vintage)
digital-first experiences with a push for authenticity (dupes, celebrity skincare),
a focus on wellness over fads (protein, fitness), and experiential spending like travel
all while blending retro and modern styles in fashion and decor
Gen Z value individuality, cultural relevance, and value, often seeking affordable "dupe" versions of luxury items
They love curated merch and frequently shop online at World Of ICEETHON