Shored Up Digital

06/16/2026

While exploring London recently, I came across a beautiful brand activation from Korean skincare brand . It was the kind of experience that stops people in their tracks, and we did!

Seeing activations like this made me think about Martha’s Vineyard and how much opportunity there is for more brands to create experiences here, not just during the height of August, but throughout the spring, summer, and fall seasons.

Brand activations work especially well in destination markets because they create memorable experiences, encourage authentic engagement, and generate organic word-of-mouth both on and off the island. When done well (and we they partner with local vendors!) they become part of the destination itself.

I’d love to see more brands thinking creatively about how they can show up on Martha’s Vineyard and become part of the experiences visitors and residents remember long after the season ends.

06/12/2026

Throwing it back to an evening filled with meaningful conversations, new connections, and shared inspiration.

It was a pleasure to join students, young professionals, employers, and community members from across Martha’s Vineyard for and ’s Career & Networking Night. Events like these remind us that sometimes all it takes is one conversation to spark a new idea, collaboration, or opportunity.

Grateful to be part of a community that continues to invest in its people and their futures! Photo credit to the ever so talented 📸

06/08/2026

The day has finally arrived. You can now rearrange your Instagram grid.

Does it change your engagement? Nope. Does it affect your reach? Not really. Will it consume an embarrassing amount of your afternoon? Probably.

But for those of us who have been haunted by that one blurry, wrong-filter, why-did-I-post-that photo sitting somewhere in our grid, this is genuinely exciting news.

Instagram is rolling this out gradually so not everyone has it yet, but if you see the option, godspeed. We'll be here if you need us after you've reorganized everything three times.

06/03/2026

Head over to MV this month with New England Coastal Creative - this is going to be VERY FUN:

Tickets Now Available for the Martha’s Vineyard Creative Cruise! Get ready for an unforgettable all-island experience on Martha’s Vineyard! Due to limited ground transportation, space is limited—so grab your spot now before they’re gone! Roundtrip Fast Ferry Tickets Seastreak Ferry departs f...

05/30/2026

We want to know: who makes your favorite lobster roll on Cape Cod and the Islands? Tag them in the comments below!

05/28/2026

Yes, we try to be “on brand” as much as possible, but not every post needs to be, and this is today’s post.

Setting the stage of the background of this video: concert lights and a crowd losing it to : the same energy you bring to the things you love is the exact energy your business needs from you.

You are the producer, the writer, the main character of your own story. And that is not just a mindset thing, that is a marketing strategy because the businesses that stand out are the ones led by people who show up fully, who have a point of view, who are not afraid to let their personality be part of the brand.

So yes, sometimes the content is New England coastal at its finest. And sometimes it is a concert with lights blazing and music shaking the floor.

Both are you, and both belong in your story, so own the whole thing!

05/23/2026

Oak Bluffs, we love you and we had to let the people know why!

We attended the Oak Bluffs Business Association Social last night and asked some of our favorite Oak Bluffs business owners what makes OB so special to them and the answers did not disappoint. There is so much heart in this town!!!

And yes, Marnely may have snuck in her own answer at the end; spoiler alert: it involved food 🍽️

Drop your favorite thing about Oak Bluffs in the comments, we want to read them!

05/22/2026

Happy Birthday to Angela Prout, co-founder of Shored Up Digital! 🎉

She invoices, she newsletters, she builds websites, she connects people, and then she goes and she runs the Falmouth Road Race yearly for a cause she truly believes in! The best birthday gift you can give her today is donating to her race page: https://raceroster.com/events/2026/112177/the-2026-asics-falmouth-road-race/pledge/participant/44734697

We are so lucky to have her in our corner of the internet. Wishing you the best birthday, Angela, you deserve it! ✨

05/16/2026

If you are not building an email list right now you are building your business on someone else's land, and that is a risky place to be.

Your customers WANT to hear from you. They signed up for a reason. They are sitting in an inbox waiting for you to show up and you are not showing up.

Email marketing is THE most underrated tool a brand and business has and we set it up, write it, and send it for you.

Ready to actually own your audience? Email us at [email protected] 📧