It all began in 1917 when a KY coal miner asked our traveling salesman for a snack “as big as the moon.” Earl Mitchell reported back and the bakery obliged with a tasty treat aptly named MoonPie. It was filling, fit in the lunch pail and the coal miners loved it. The rest, as they say, is history. Chattanooga Bakery produced over 100 items but they knew they had something special with MoonPie. At
5¢ each, MoonPies were an affordable, filling snack that just flew off the shelves. By 1929, the factory ladies you see here were boxing up hundreds every day. When our brave servicemen went to war, MoonPie went with them. Nothing said home more than a care-package filled with their favorite hometown snack. From the frontlines to the home front, MoonPie was the comfort food the nation turned to during the heroic days of World War II. America experienced unprecedented growth after the war. Parents needed a filling and wholesome snack to feed their kids and MoonPie fit the bill. Today, many of these Boomers still recount fond childhood memories as they enjoy a childhood favorite. The 60’s and 70’s were a time to try new things. MoonPie was happy to follow suit. New products were introduced including the Double-Decker Deluxe and new flavors like Vanilla and Banana. No matter their size or flavor preference, more people were reaching for a MoonPie than ever before. The more things change, the more they stay the same. Today, people love MoonPies as much as they ever have. Maybe even more with the Mini version and new flavors to choose from. It’s a tradition passed down from generation to generation. We’re very grateful for that. We currently produce about a million a day, so grab you one soon, slow down for just a minute, and enjoy.
