11/08/2025
⚡️🦅👟
When most people hear the phrase super shoes, they think elite running gear, and many haven’t even heard of super shoes that inspired super insoles.
In fact, 92% of Americans didn’t know what “super shoes” are according to a 2023 study, and among the 8% who did know, only 27% actually own a pair (source). Yet when asked if workers would be interested in trying “super shoes” for everyday use, an overwhelming 83% said yes (source).
Best-in-class foam paired with ultralight carbon-fiber plates delivers real, measurable advantages, from energy return and fatigue reduction to pain relief for your feet, legs, and lower back. Our team still can’t believe it, even a year after launching AXA Super Insoles... somehow, we’re the first to pair premium ultralight Pebax® foam with next-gen ARRIS® carbon-fiber plates. Not the first to develop carbon fiber insoles, but the first to offer real-deal materials actually used by major brands in their premium performance running shoes. We use the same brand-name foam runners expect from their long-distance racing shoes (some brands like to rename it) while also ditching the old-school woven composites.
The idea behind AURORRA by ARRIS was simple: reimagine real super-shoe materials for everyday life. Some of us on the team are runners who already use super shoes, but many of us aren’t. We wanted those same benefits in our daily shoes and boots too, especially since standard insoles leave much to be desired. Whether you live in sneakers, have work-required footwear, or stand all day, we knew something was missing.
The result? AXA Super Insoles... engineered for the athleticism of everyday living, from hospital floors to music stages to barber shops to airport gates.