Pure Play

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Pure Play

Eco-friendly wooden toys, crafted from sustainable beech wood with non-toxic finishes, safe for children and kind to the environment.

31/03/2026

NEW ✨ Our GOOSE Game is here 🪿

We’re so excited to finally share it with you!

Inspired by the classic Game of the Goose or the Romanian version we all grew up with - Piticot, GOOSE is our own handcrafted take, made entirely by us from solid beech wood and hand-painted with water-based colours.

This piece also marks the beginning of a new chapter: a growing collection of board games designed for slightly older children (5+), where play meets learning and beautiful design.

Curious to try it? 🤍
Discover it here ↓
https://pureplay.ro/products/goose

Let’s play, learn and slow down together.

16/01/2026

Our toys seem to find their way
to people and spaces made with care and heart.

Thank you .madi for welcoming us into your wonderful winter story. ❄️

06/01/2026

Happy New Year 2026!
We started the year with lots of energy in the workshop and plenty of playtime in the snow. ❄️✨

Many surprises are on the way.
Stay tuned!

25/12/2025

PurePlay wishes you a warm and joyful Christmas ✨
This season has been truly special for us — we’re sold out and deeply grateful.
We’ll see you again in January, with fresh energy and new stories. ❤️

24/12/2025

December 24th

Y — Yule Log

The Yule log glows softly, filling the home with warmth and light.
People believed lighting the Yule log brought luck and protection for the year ahead.
This ancient winter custom later inspired the famous Yule log cake, a sweet symbol of comfort and celebration.

Z — Zzz

Zzz… the quiet sound of Christmas dreams.
Stories say that on Christmas night, even the stars take a little nap while waiting for Santa.
After the joy of Christmas Eve, rest and calm have always been part of the holiday tradition.

Discover our ABC Christmas set, where winter stories turn into wooden toys.

Limited holiday edition.

23/12/2025

December 23rd

W — Wreath

A wreath is a green circle of welcome and hope.
Wreaths were hung on doors to invite peace and kindness into the home.
Evergreen wreaths were used in winter celebrations long before Christmas and later became a holiday tradition.

X — Xylophone

A xylophone fills the room with tiny songs of joy.
It was said that cheerful sounds made winter nights feel warmer.
Wooden xylophones became popular children’s toys in the 20th century, helping little hands discover music and rhythm.

Discover our ABC Christmas set, where winter stories turn into wooden toys.
Limited holiday edition.

22/12/2025

December 22nd

V — Village

A winter village looks like a tiny story glowing with light.
People believed these little villages captured the peace and warmth of home.
Christmas villages were inspired by old nativity scenes and winter displays in European homes.

Discover our ABC Christmas set, where winter stories turn into wooden toys.

Limited holiday edition.

21/12/2025

December 21st

U — Ugly Sweater

Ugly sweaters are loud, cozy, and full of holiday cheer.
Festive and playful Christmas sweaters became popular in the late 20th century.

Discover our ABC Christmas set, where winter stories turn into wooden toys.

Limited holiday edition.

20/12/2025

December 20th

T — Tree

A Christmas tree brings the forest inside and fills it with light.
Christmas trees were first decorated in 16th-century Germany with apples, candles, and handmade ornaments.

Discover our ABC Christmas set, where winter stories turn into wooden toys.

Limited holiday edition.

19/12/2025

December 19th

S — Snowman

A snowman is winter magic shaped by children’s hands.
Children imagined snowmen would watch over the yard until the snow melted away.
Building snowmen has been a winter tradition for centuries, with early drawings found in medieval Europe.

Discover our ABC Christmas set, where winter stories turn into wooden toys.

Limited holiday edition.

18/12/2025

December 18th

R — Reindeer

Reindeer move like gentle winter shadows across the snow.
In modern Christmas tales, reindeer became Santa’s helpers, pulling his sleigh through the winter sky.
The most famous of them all, Rudolph with the red nose, first appeared in a Christmas story in 1939.

Discover our ABC Christmas set, where winter stories turn into wooden toys.

Limited holiday edition.

17/12/2025

December 17th

Q — Quilt�

A quilt is a bedtime story stitched from fabric.�
Quilting circles and guilds became strong community traditions in 19th-century America.
People believed quilts could hold safe dreams and protect sleepers through snowy nights.

Discover our ABC Christmas set, where winter stories turn into wooden toys.

Limited holiday edition.

Address

Dr. Victor Poloni 12
Bucharest
050592

Website

http://pureplay.ro/, http://pureplaytoys.com/

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