04/11/2024
In Kenya, farmers and traders often face unpredictable crop prices. This constant price volatility means farmers sometimes struggle to sell, often wasting produce, or losing valuable time trying to attract new buyers. This is where Amana Insights, a digital tool powered by artificial intelligence (AI), steps in to make a difference.
Amana Insights, developed by CoAmana, helps farmers, traders, market leaders, and investors by providing real-time information on current and upcoming market conditions. By using data gathered directly from active local markets, Amana Insights gives users a clearer view of what’s happening and what’s coming, helping them decide the best time to buy or sell their crops, reducing losses, and boosting profits.
Let’s look at tomatoes as an example. During peak season, many farmers bring their harvest to market, causing prices to drop. Without tools like Amana Insights, traders might overbuy and risk spoilage as prices fall. With Amana Insights, targeted SMS campaigns can inform them of when oversupply is expected, helping them avoid overstocking on this produce. Farmers also benefit by knowing the best time to bring their harvest to market, ensuring they sell when prices are good.
