19/01/2026
Winters carry the most joyful memories. Each sweater, each story holds a special story. That’s why preserving them is important.
Introducing the all new Dr. Wool Liquid Detergent. It’s WoolSmart+ Technology* helps gently clean and soften your woollens*, maintaining their colour and shine*^, and giving them a long-lasting fragrance.
So this winter, celebrate the season by creating new memories, while keeping your woollens safe with the all-new Dr. Wool Liquid Detergent — your woollens & delicates expert.
*Against ordinary detergent powder under lab test conducted on select fabrics
^Nature and type of fabric, and the dye used are important attributes
(Dr. Wool Liquid Detergent, Woollens & Delicates Expert, Liquid Detergent, Winter Wear, Winter, Gentle Cleaning, Fabric Care)