29/01/2025
After nearly 8 wonderful years, JOAN is coming to an end. In 2017, I set out to create a store where I could showcase the brands I loved but felt were underrepresented by mainstream outlets. I feel like that’s exactly what JOAN has become and it’s been incredible to see it resonate with so many of you. I’m profoundly grateful to have worked with the talented brands and individuals whose work I’ve found so inspiring and vital. I would like to thank everyone who’s been involved with JOAN, especially Dani - my wonderful photographer who’s helped me realise my vision from the beginning. Most importantly - I want to thank all of you, my wonderful customers, you’ve made JOAN what it is. This is bittersweet for me, but it’s time for something new. Cat X
