Wick & Tallow Ltd

20/05/2026

14/05/2026

The power of scent marketing ✨

04/05/2026

Scent your event ✨

03/05/2026

Excited to launch our new website!

05/04/2026

Happy Easter! We’re dreaming of a Wick & Tallow x collaboration… I think we got it cracked…

01/04/2026

As Apple celebrates its 50th anniversary today, we’re proud to introduce the new iCandle:

Apple has launched iCandle, a home fragrance product developed in collaboration with London-based candlemakers Wick & Tallow Bespoke.

Available exclusively through Apple Stores from today, 1st April, the project represents a rare move by the technology company into non-digital product design

The iCandle has been created in partnership with and , working under their creative collective LoveFrom.

The collaboration applies industrial design methodologies to a traditionally simple object, focusing on material performance, precision manufacturing and restrained detailing.

Produced by Wick & Tallow Bespoke, the wax and wick are formed simultaneously using proprietary 3D printing techniques to eliminate air pockets and optimise performance.

Deirdre O’Brien, Apple’s senior vice president of retail and people says: “We wanted to consider how a truly analogue product could engage our audience in the same multi-sensorial way that our technology products do.”

The scent, Fiesta, draws on the warmth of baked dessert apples (Fiesta - also known as the Red Pippin is a native Apple to the UK) and was selected by Apple’s CEO Tim Cook who took a personal interest in the project.

Available in 4 colours: Silver, Space Black, Champagne and Midnight Blue.
Available in two sizes: iCandle (single wick) and iCandle Max (three wick).

Launching today, 1st April in Apple Stores worldwide.

07/10/2025

A boutique hotel approached us with a clear brief:
✔ Capture the essence of autumn
✔ Elevate the guest experience
✔ Deliver a memorable, signature scent
Our team developed bespoke fragrances tailored exclusively for the hotel’s seasonal launch, designed to evoke warmth, comfort, and a sense of occasion. From concept and testing to production and logistics, Wick & Tallow managed the entire process.
The outcome? Guests praised the inviting atmosphere, and the hotel enjoyed increased social media engagement as visitors shared their experience online.
👉 Looking for a custom scent for your next activation? Let’s talk.

03/10/2025

Creating a fragrance is both art and science. Our perfumers listen to your brief, transform it into options and refine them until the scent evokes exactly what you imagined.
Would you commission a bespoke fragrance? Let us know!