Brand Academy

Brand Academy A collection of the worlds best brands and emerging talent. Based in the Oxo Tower on London's South

06/03/2026

Exclusive independent jellycat retailer toys have dropped! Visit us at the OXO tower to grab some for yourself!

Shamrock now at Brand Academy!
06/02/2026

Shamrock now at Brand Academy!

Bring a sprinkle of luck and positivity wherever you wander with the Jellycat Amuseables Siofra Shamrock Bag Charm. Crafted with irresistibly soft green leaves and charming cordy boots, this pint-sized companion features a sturdy silver clasp that clips effortlessly to bags, backpacks, or keychains.

09/12/2025

Special delivery has just arrived at Brand Academy London! Just in time for Christmas

28/11/2025

15% OFF EVERYTHING ONLINE! 🎁 Grab a bargain. Use code 15FORXMAS at checkout. *online only, ends Sunday and can’t be combined with other discounts. 🛍️ Gettttttt shoppping! All gifts sorted in one place whaaaaat?!

25/11/2025

Really big Peanut the Penguin Jellycat available now at last few left, best gift of the year for any 🥰 🐧

15% OFF - Early Black Friday Exclusive for Subscribers -
14/11/2025

15% OFF - Early Black Friday Exclusive for Subscribers -

15% off entire order. Use code MAIL15XMAS at checkout. No minimum purchase requirement. No usage limits. It can’t be combined with other discounts. Active from today until Nov 16th 2025. Not valid after this date.

Address

OXO Tower Barge House Street
London
SE19PH

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 10am - 5:30pm

Telephone

+442070210962

Website

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