20/08/2026
I was just reading through my Dads article on our website 'A Question of Scale' and the area where he discusses Subject Matter and I chuckled as he has got it so right. He has always been such a great story teller!
You can read more here: https://www.oxforddiecast.co.uk/blogs/news-1/a-question-of-scale
Subject Matter
This really is for another day, I add it here to explain that in the hobby business you cannot please everybody and the industry is full of knowledgeable people! So as manufacturer whatever you announce a new item it creates a response, but often from the people who don’t like the subject matter – they shout their disgust from the rooftops. Those who like it normally place an order and wait for the item to be designed and manufactured. The following would be typical:
I am releasing a new Ford Es**rt – we hate Fords come the responses.
Brilliant says another is it a MK3, no it will be MK2 - we hate Mk2’s come the responses.
Brilliant says another is it a two door, no a four door – two doors would be more popular come the responses.
Brilliant says another is it an estate, no a saloon – why have you chosen that, I had an estate when I was younger.
A MK2 Saloon sounds great to me but I have heard you are making it at 1:76 scale, yes it is I say – nobody buys 1:76 scale models comes the responses.
1:76 scale is perfect for my layout, hope it is yellow they say, red I respond
I hope its going to be Ruby Red and not Rose Red – I only collect Rose Red coloured vehicles
Yes it Rose Red so at least your happy
I am very happy, a Rose Red MK2 Es**rt – I hope it’s Left Hand Drive
No it will be Right Hand Drive, no good for my layout comes a response as I am modelling France and they are Left Hand Drive.
What type of wheel hubs, will the doors open, will it have a roofrack etc etc etc. No it won’t have any of these I respond not even any bells and whistles. Arghhhhhh
So scale is just one decision Oxford Diecast makes delighting the world of scale modelling.
A Question of Scale What do we mean by scale? It is simply how many times smaller something is compared to the real thing. Let us imagine this family below. Mum 5 foot 8 = 68 inches = approx 173cm Dad 5 foot 7 = 67 inches = approx 170cm Daisy 3 foot 8 = 44 inches = approx 112cm Boris 1 foot 6 = 18 i...
