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16/08/2021

Google Smart Shopping is known to massively reduce your set up time when compared with Standard Shopping. But Smart Shopping can do so much more than that in the right hands.

Our article gives you everything you need to know about Smart Shopping so you can reap the full benefits of Google's latest marketing solution.

Google Smart Shopping is new so you’d be forgiven for not knowing too much about it. Our article covers all you need to know to succeed!

09/08/2021

Google Shopping is an essential part of any retailer’s marketing campaign, but are you really making the most of its capabilities?

Our article covers the ways Google might be holding you back and what you can do to ensure your campaigns are set up for success.

https://hubs.la/H0S-j630

The data given to you by Google Shopping makes it hard to make the most out of your account. Learn how to overcome these limitations here.

30/07/2021

Google Shopping, despite being an incredibly powerful platform, can often leave you scratching your head and wondering, what else can I do to grow my account?

That’s why we’ve put together 3 top tips on taking your Google Shopping to the next level, and how Upp’s AI solution can help.

https://hubs.la/H0SsB3r0

Enhancing your campaigns when your out of options is very frustrating. Use these three tips to take your Google Shopping to the next level.

22/07/2021

On average, our Google Shopping account audits reveal that Google doesn’t give enough visibility to 70%+ of products to make a sale.

Read our article to discover how using technology can help your products get more visibility so you can capitalise on opportunities to increase revenue.

https://hubs.la/H0SsBBB0

In this article we’re going to lift the lid about what is the typical % of inventory Google promotes, and more importantly, why that is.

21/06/2021

Those not well-versed in Google Shopping may assume that splitting campaigns by product category is an effective way to set up campaigns. In reality, this is one of the most common mistakes digital teams make when building their Google Shopping account.

Our article goes over exactly why you should avoid doing this, and why splitting your campaigns by product performance is the only viable campaign structure.

Discover why splitting campaigns by product category may limit your growth on Google Shopping, and why Google's data cannot be relied upon.

18/06/2021

Google Launches New Integration with WooCommerce to Streamline eCommerce Listings

"Google has today launched a new integration with WooCommerce, which will make it easier for WooCommerce's 4.4 million merchants to integrate their product inventory across Google's various search and discovery surfaces."

Google has announced a new integration with WooCommerce that will make it easier for WooCommerce merchants to list their products in Google apps.

03/02/2021

"Boots has reported a further decline in its quarterly profits and sales, despite its online sales more than doubling year on year."

29/01/2021

"Although 2020 was a tough year for retail – with the pandemic leading to several lockdowns, the start of a recession and a series of business restructures and administrations – 2021 presents a whole new set of challenges."

From Covid-related disruptions to Brexit deals, the embattled sector is likely to continue facing challenges while hoping for recovery (...)

25/01/2021

Ensuring your marketing strategy is aligned with your business goals is key to your business achieving the best revenue and profit possible.

What's more, you need to break down the granular outcomes before reaching your overarching objectives.

Don't miss this opportunity to plan for a profitable 2021 - here are 4 ways Upp can help you thrive in the new year.

Find out why you need to go beyond just looking at ROAS to measure success, and 4 ways that Upp can help you achieve business success.

17/01/2021

"Joules has posted a 66% year-on-year increase in total retail sales through its website and Friends of Joules digital marketplace in the seven weeks to 3 January."

HOME  |  FASHION Joules has posted a 66% year-on-year increase in total retail sales through its website and Friends of Joules digital marketplace in the seven weeks to 3… View Article FASHION Joules boosted by strong online growth 7 January, 2021 | by The Retail Bulletin Joules has posted a 66%...

14/01/2021

JD Sports raises profit forecast following ‘robust’ demand.

"The retailer attributed the uplift to customers readily switching to online channels during the coronavirus pandemic due to temporary store closures across many of its territories."

HOME  |  SPORTS & LEISURE JD Sports has said demand has been robust during the second half of its financial year with total sales rising by 5% in the 22 weeks… View Article SPORTS & LEISURE JD Sports raises profit forecast following ‘robust’ demand 11 January, 2021 | by The Retail Bu...

11/01/2021

The consumer shift to online shopping is here to stay and has highlighted the importance of being online as a retailer.

Looking ahead to 2021, your business needs to focus on improving margins and ensuring that teams are aligned to one overarching strategy to increase revenue online.

Find out in this blog how you can enhance online performance in 3 steps to ensure profitability throughout the new year.

As more retailers start to increase their online presence, it becomes harder to stand out in the digital marketplace against the competition for ad space and search rankings.