All Shades Cards

All Shades Cards Buy luxury black ethnic greeting cards & stationery rarely seen in our mainstream shops! Why? We aim to change that.
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Browse our customer favourites collection today👇🏾
You will find me over at www.instagram/allshadescards All-Shades was established in 2022 with a mission to provide an ethnically focused high quality greetings card offering with an ethnic focus not typically found in the mainstream of the UK high street. We have a passion and are driven make this a thing of the

past... but in the meantime, check out our online shop to have our beautifully designed cards delivered directly to your door! Often, our first port of call to connect with those we care about is still to gift a card, even in this instant world. It’s because cards signify thoughtfulness and care; the real commodities of our era. Cards have the ability to convey every human emotion from immense joy and pride, to excitement, disappointment and the sadness of grief. Taking the time to select a card, putting pen to paper is a long appreciated tradition that shows no end of abating despite the digitalisation of just about everything. All Shades was created in 2020 to enhance the offering by widening the availability of imagery to suit a more diverse audience than is currently available in the mainstream space. All Shades was inspired after a lifetime of experiences visiting card shops and supermarkets and rarely finding any relatable imagery other than inanimate objects when buying cards for black or any other ethnic minority family and friends. Regardless of the occasion, options were typically limited due to a lack of relevance. Everyone likes to see themselves reflected in some way, whether it is on TV, in magazines or on the front of a greetings card so she decided to create and develop a range of cards doing just that.

18/06/2026

2 days to go!

Heading to Liverpool this weekend for Africa Oyé, and if the festival wasn’t enough... there’s an official after-party too. 👀🔥

Who’s making a full weekend of it? 🎶✨

15/06/2026

This wonderful customer stopped by at the Wakuda Market and picked up one of my cards and within seconds summed up exactly why I started All Shades.

“It’s my cousin’s birthday.”

“This looks just like him.”

“He’s going to love this.”

That’s it.

That’s the business.

Creating cards that help people feel seen in life’s everyday celebrations. 🤎

Ones that feel like it was made for them.

14/06/2026

How many times have you said:

“I’ll start next week.”

“I’ll do it when things calm down.”

“I’ll get organised first.”

A year passes very quickly.

There’s little over 6 months left of 2026, isn’t this the perfect time?

Address

27 Old Gloucester Street
London
WC1N3AX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447418609756

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