26/01/2026
You think Mr Whiffy is over?
I think not folks, despite what rumours are circulating.
I’m having a quiet rebrand, and it’s taking time.
Over a year ago I decided to create it with the goal of creating so many great products.
And yeah i’m about to big myself up.. I did that. And they are still loved by many many people who consistently re-order them.
As I went through 2025, especially the last month of the year, I realised that Mr Whiffy is a bit too broad.
There was too much happening and I had all these crazy ideas of what I wanted to bring out because I needed money… but something felt off. I was getting overwhelmed.
I knew I didn’t want to be BIG.
I don’t actually believe Mr Whiffy is for everyone. And i’m very aware of it. I don’t actually want it to be a brand for the masses. I want it to be a brand for a specific audience. I don’t want it to be known as the brand that sells products which smell amazing and are long lasting. I want it to be brand that creates an atomosphere, that sets the scene, that can bring life to the story. So, i’m doing just that. I’m scaling back and i’m doing what I fully believe should be happening.
If you already use Mr Whiffy products, don’t worry. DO NOT WORRY.
I’ll still have Smelly Slabs, Air Flares and Body Blasts - it’s just the names and branding that will change. Some scents will retire and more scents will come, but the core scents people love will stay.
Even the name Mr Whiffy will still continue.
So wish me luck because i’m back to the drawing board of creating. Creating scents that set the scene…. Along with the rest of all the designing that comes with it ❤️
PS. ALL current stock of Smelly Slabs and Body Blasts will be on sale very soon, simply just because I don’t want the effort of re-labelling them 🤣 Just message me for a list of what i’ve got and i’ll get right back to you!
❤️
