Primera Sports

Primera Sports Main dealer for Road, Gravel, Mountain & E-Bikes. Premier Cycle Shop for the South Coast!

0% APR Finance Available

At Primera we are all cycling enthusiasts who ride everyday. We provide the best friendly service possible at all times, and really go the extra mile to help. If you are new to Primera, pop in and take a look at our extensive range. We are always happy to receive feedback on your experience or what you would like to see at our stores. Drop us an email with your suggestions [email protected]

***NEW BIKE LAUNCH***INTRODUCING THE ALL-NEW SCOTT SPARK RCSPEED BECOMES INSTINCT....The Scott Spark RC turns intent int...
10/06/2026

***NEW BIKE LAUNCH***
INTRODUCING THE ALL-NEW SCOTT SPARK RC
SPEED BECOMES INSTINCT....

The Scott Spark RC turns intent into momentum. Commitment into speed. Every pedal stroke chases time.
Created for the demands of modern World Cup racing, every detail brings rider and machine closer together.
Nothing distracts. Nothing interrupts.
Speed becomes instinct with the all-new Spark RC.

We grabbed a few photos of the new Spark RC this morning, they are at our store in Bournemouth now...pop in and take a closer look. Available on our website to check out or order!
https://www.primera-sports.com/category/scott-spark/?orderby=default&price-min=15&price-max=14799&store_stock=yes


Scott Scale 910 being collected from our store. Enjoy
09/06/2026

Scott Scale 910 being collected from our store. Enjoy

Customer collection:Pinarello Grevil F3 with its new owner. Enjoy
09/06/2026

Customer collection:

Pinarello Grevil F3 with its new owner. Enjoy

Scott Fastlane 10 being collected from our store in Bournemouth. Enjoy
09/06/2026

Scott Fastlane 10 being collected from our store in Bournemouth. Enjoy

Primera Sports rider Paul Jones on route to taking 2nd place in the VTTA [time trail] champs. On board his Scott Plasma ...
06/06/2026

Primera Sports rider Paul Jones on route to taking 2nd place in the VTTA [time trail] champs. On board his Scott Plasma aero bike, Paul clocked an average speed of 27 miles per hour for the 100 miles clocking 3hrs - 50 minutes. A few challenges on the day like boiling heat, and lots of potholes on the course keeping riders dialled in full concentration for the 100 miles. It’s incredible when you get to 27mph on your bike and then think these guys keep that up for 100 miles. If you are new to cycling, time trial racing is when riders start at one minute intervals. No drafting off other riders, it’s all about you against the clock. Making yourself aero and pacing yourself for the full distance takes a lot of training. Paul has been riding for many years and is still getting faster each year, first year on the Scott Plasma and loving it....

Well done Paul, also big thanks to Scott Bikes for the rider support!

New bike day 👏👏Scott Addict Gravel 20 leaving our store in Bournemouth. Enjoy
05/06/2026

New bike day 👏👏

Scott Addict Gravel 20 leaving our store in Bournemouth. Enjoy

Looking for a charity ride in Dorset?The Macmillan Dorset Bike Ride takes place on July 5th with this being its 38th yea...
03/06/2026

Looking for a charity ride in Dorset?

The Macmillan Dorset Bike Ride takes place on July 5th with this being its 38th year! We all have lovely memories of riding this event over the years. So many great routes over those 38 years with many new friends made on the rides. You can enter online at the following link. www.macmillanbikeride.com

The new 2026 jerseys have arrived at the ride HQ and can be ordered on the Macmillan Dorset Ride website [above]

☀️☀️Summer Opening Hours starts June 1st ☀️☀️We will be closed Mondays and Sundays.Open Tuesday - Saturday 9.00am - 5.30...
31/05/2026

☀️☀️Summer Opening Hours starts June 1st ☀️☀️
We will be closed Mondays and Sundays.
Open Tuesday - Saturday 9.00am - 5.30pm.

Website open 24/7
www.primera-sports.com

Address

244 Charminster Road
Bournemouth
BH89RR

Telephone

+441202775588

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