Superino Wool

Superino Wool Superino® - Premium merino wool outdoor apparel. Developed by Specialists. Perfected for Adventure. Based in the heart of the woods. Est. 2016

Superstainable is a Danish based outdoor brand combining sustainability and uncompromising quality.

Black Month is killing you softly. Read our extended theme on the Superino Academy on how Black month is not just killin...
12/11/2025

Black Month is killing you softly. Read our extended theme on the Superino Academy on how Black month is not just killing your favourite brands and local shops, but also turns the bargain hunters and Black month enthusiasts into ghosts eventually.

It’s vacation time 🍺 🛶
24/07/2025

It’s vacation time 🍺 🛶

Always take the weather with you 🌦️ - and great friends too ☕️ 🎣
27/05/2025

Always take the weather with you 🌦️ - and great friends too ☕️ 🎣

We made the top 10! 🫢 just named us one of the most sustainable and ethical outdoor brands in the world right now – and ...
15/04/2025

We made the top 10! 🫢
just named us one of the most sustainable and ethical outdoor brands in the world right now – and we’re proud to say we landed in second place (the first loser, I know….. 😀)

But let’s be honest: No newly produced product can ever be 100% sustainable. Not even ours.
We’re constantly working to make better choices – for environment, for people, and for the future. It’s a journey, and we’re far from finished.

Thanks for the recognition – and thanks to all of you who support a more responsible outdoor life. But this is also a heads up from us - when you have the opportunist and are about to place an order for apparel and gear, then buy something you know will be a part of your life for ages.

Happy Easter,
Emil Rasmussen
CEO & Co-Founder

DK: Invitation til påskedage 🐣Vores sortiment kommer til at ændre sig gevaldigt de kommende måneder og det skal kommer j...
27/03/2025

DK: Invitation til påskedage 🐣
Vores sortiment kommer til at ændre sig gevaldigt de kommende måneder og det skal kommer jer til gode!

Derfor inviterer vi til et lille påskeevent på vores HQ i Silkeborg. Priserne vil være overordentligt gode på både shorts, bukser, t-shirts, jakker, skjorter og meget andet.

Lidt praktisk information:
🅿️ Lige foran bygningen
🔥 Ildsted og bål udenfor bygningen
🐣 Påskeæg til børn/barnlige sjæle
🚽 Toiletfaciliteter i bygningen

Vi fylder løbende op men tilbuddene gælder kun så længe laver haves - og de bliver vanvittige.

EN: Invitation to Easter Days 🐣

Our collection is set to change significantly in the coming months, and we want you to benefit from it!

That’s why we’re inviting you to a small Easter event at our HQ in Silkeborg. Prices will be exceptionally good on shorts, trousers, t-shirts, jackets, shirts, and much more.

Practical information:
🅿️ Parking available right in front of the building
🔥 Fire pit and bonfire outside the building
🐣 Easter eggs for kids and those young at heart
🚽 Restroom facilities inside the building

We’ll be restocking continuously, but the offers are only valid while supplies last – and they will be insane!

Superino. More wool. More power 🐑 📸
11/03/2025

Superino. More wool. More power 🐑
📸

Coffee time ☕️
31/01/2025

Coffee time ☕️

Superino™️ is now RWS cerfied. The highest acclaimed standard on animal textile products 🐑The RWS Certification under Co...
13/01/2025

Superino™️ is now RWS cerfied. The highest acclaimed standard on animal textile products 🐑

The RWS Certification under Control Union and Textile Exchange is the most highly regarded standard for ensuring responsible sourcing of wool, with a strong focus on sustainable and ethical practices within the textile industry. RWS, or the Responsible Wool Standard, is specifically designed to ensure that wool is sourced from farms that prioritize both animal welfare and environmental sustainability.

📸
06/12/2024

📸

As Christmas is approaching here’s some informations 🎄DK last order deadline: 22/12EU last order deadline: 19/12No shipm...
05/12/2024

As Christmas is approaching here’s some informations 🎄

DK last order deadline: 22/12
EU last order deadline: 19/12

No shipments are made from the 22nd to the 27th of December.

Merry Christmas and happy new year 🎄🎉

Adresse

Langs Skoven 12-18
Silkeborg
8541

Hvad er åbningstiderne?

Mandag 10:00 - 16:00
Tirsdag 10:00 - 16:00
Onsdag 10:00 - 16:00
Torsdag 10:00 - 16:00
Fredag 10:00 - 15:00

Telefon

+4586861818

Internet side

Underretninger

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