19/08/2023
With the rapid development of industrialization, although it has brought extraordinary changes to our lives, it has also caused pollution to the environment, especially water pollution, which is becoming increasingly serious. Relevant reports are often seen on the internet. But our human life cannot do without water sources, so the safety issues of domestic water and drinking water are constantly being raised, hoping to be safe. As a water treatment equipment that can deeply filter and purify water quality, the potential of the entire water purification industry has gradually been demonstrated with increasing attention to drinking water safety.
From 2013 to 2018, the scale of the water purifier market continued to grow year by year, and it was not until 2019 and 2020 that a downward trend began. In 2020, due to the impact of the epidemic, the entire water purifier industry experienced a significant decline in scale. But the same has also brought new opportunities. The offline sales channels of water purifiers have been greatly impacted by the epidemic, and many small brands that are not strong enough to support have disappeared in this impact. Some brand markets have been occupied by leading enterprises. Although online sales are relatively bleak, sales of some products in online channels are relatively high, especially on professional e-commerce platforms.
However, the concept of health is now deeply rooted in people's hearts, and consumers' health awareness is constantly improving. Many households have installed water purifiers, and even public areas in different scenarios have installed water purifiers, the most common of which are hospitals, enterprises, schools, and so on.
From the data, it can be seen that the vast majority of consumers still prefer high-throughput 400G and 500G products for water purifiers. They are still the mainstream, and the proportion of 600G products in online channels is as high as 25.9%. Therefore, online products will continue to show a trend of high-throughput iteration and low-throughput products in a short period of time. There are many filtration technologies for water purifiers, each with varying filtration accuracy. In the past two years, reverse osmosis technology, as a technology that can filter almost all impurities in water and produce pure water, remains the mainstream technology in the water purifier industry. In 2020, the market share of reverse osmosis products in offline products reached 94.8%, an increase of 0.9% compared to 2019. Among offline products, reverse osmosis products have also reached 80%, indicating that many consumers prefer this type of water purifier.
Although the epidemic is still recurring, the overall market economy has returned to normal, and the water purification market has also recovered. It is expected that in the next few years, this industry will enter a state of rapid development. In the current era of the Internet, the Internet of Things (IoT) water purifier has become an important direction for research and development in the water purifier industry. Many water purification enterprises have targeted it as a breakthrough point. If we can seize the opportunity, we believe that driven by the development of the IoT industry, the water purification industry will move towards a new future.
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