HAY-HAY

HAY-HAY HAY-HAY Concept is a community beyond fashion with the mission to uncover cultural insights about various emerging brands, expanding into a media platform.

It's a unique online store helps authentic designers with heritage and story reach a global market, making it easy for customers all over the world to find, shop, and enjoy fashion with cultural significance. HQ in Zurich, Switzerland. Since 2017

Our Cool Summer selection. Products available on hay-hay.co 🧡
09/06/2026

Our Cool Summer selection. Products available on hay-hay.co 🧡

The Graduation Showcase at F+F Schule für Kunst und Design / was nothing but great! The event featured some talented y...
05/06/2026

The Graduation Showcase at F+F Schule für Kunst und Design / was nothing but great! The event featured some talented young designers and their collections:
* Daniel Frank - manifest 5: perturbationes
* Annika Javet - Women of Glass
* Ganna Starykh - Shadows of Forgotten Ancestors
* Juan Adami - OUT$IDE PARADEPLATZ
* Maryam Silvia El Dabboussi - Sehnsucht nach Heimat .w.maryam
* Arwen Aylin Andenmatten - DIVA

We loved the sense of creative freedom that each designer had. They could express their stories in their own ways, which felt really refreshing. It was a celebration of artistic expression and the potential of fashion as a cultural narrative.

To learn more about the event and the designers, check out the full article in our Digital Journal on hay-hay.co 🧡

https://hay-hay.co/blogs/blog/future-of-fashion-at-f-fs-2026-graduation-show

The choreography, production, and casting by /

Photography .pajak
Text

By Zurich’s lakeside.🧡We’re delighted to bring our curated selection to OHLINDA in Rüschlikon , nestled on Zurich’s bea...
05/06/2026

By Zurich’s lakeside.🧡
We’re delighted to bring our curated selection to OHLINDA in Rüschlikon , nestled on Zurich’s beautiful lakeside. Discover fashion, craftsmanship, and conscious design in a space that feels both inspiring and welcoming.

📍 OHLINDA Store
Dorfstrasse 36, 8803 Rüschlikon
🥂 Save the date: Apéro on 20 June 2026

The road to building something real no longer runs through Paris. It runs through community. What makes this moment dif...
31/05/2026

The road to building something real no longer runs through Paris. It runs through community.

What makes this moment different is infrastructure. For the first time, you don’t need a fashion week slot to reach a global audience. You need a community that recognises the work and a platform that creates the conditions for it to be seen.

That’s what we’re here for. Full read on the HAY-HAY blog:
https://hay-hay.co/blogs/blog/the-new-creative-path


There’s something very grounded about JHANGIRIAN brand - a quiet sense of strength that stays with you long after the im...
28/05/2026

There’s something very grounded about JHANGIRIAN brand - a quiet sense of strength that stays with you long after the image.

Our latest designer highlight, originally published in the HAY-HAY print edition, is now live on the digital journal.

The HAY-HAY print magazine is now also available in Yerevan at .kakach alongside our Zurich space and online store.🧡

Editorial visuals /
Photographer 
Model 
MUAH

Art fairs were never just about selling art.The best part is discovering new names, unexpected conversations, and seeing...
26/05/2026

Art fairs were never just about selling art.
The best part is discovering new names, unexpected conversations, and seeing how people, cities, fashion, food, and culture all blend together for a few days. Art Brussels 2026 really captured that energy. ✨

Photo credits: Courtesy of Art Brussels

Navigating Inspiration vs. AppropriationIn a world overflowing with shared imagery, it’s crucial to remember that creati...
17/05/2026

Navigating Inspiration vs. Appropriation

In a world overflowing with shared imagery, it’s crucial to remember that creativity thrives on originality. Just because you find inspiration online doesn’t mean you have the rights to recreate someone else’s work. Let’s celebrate and protect the unique voices in our creative community!

Swipe through to explore key insights on copyright and the importance of honoring original artistry. Full article on www.hay-hay.co

Explore Estonia’s fashion landscape, where creativity meets innovation! In our latest article, “Estonia’s Wildly Promisi...
11/05/2026

Explore Estonia’s fashion landscape, where creativity meets innovation! In our latest article, “Estonia’s Wildly Promising Fashion–Art Axis,” dives into how local talent is reshaping traditional notions of fashion into a dynamic art form.

Lecturer at , Ester, highlights the vibrant intersection of fashion and artistic expression, showcasing emerging designers and artists who are pushing boundaries. From immersive installations to performance art that challenges the norm, Estonia is becoming a concept lab for the future of fashion.

This insightful piece is available in our print magazine and featured in our digital journal, as it deserves wider recognition! 📖✨

It’s a long read, but the perspectives shared are invaluable for anyone interested in the evolving fashion landscape.

Read the full article: https://hay-hay.co/blogs/blog/estonia-s-wildly-promising-fashion-art-axis

Purchase the magazine on our website or at Never Stop Reading bookstore in Zurich

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🌸 This Mother’s Day, we’re inspired to highlight Botané - a brand that masterfully combines floral design with cultural ...
10/05/2026

🌸 This Mother’s Day, we’re inspired to highlight Botané - a brand that masterfully combines floral design with cultural storytelling. In a world where the beauty of flowers can be fleeting, Botané offers a refreshing alternative. Their everlasting blooms encourage us to rethink gifting and appreciate the emotions that flowers represent.

Designed to resonate with individual tastes, Botané’s flowers are a versatile addition to any environment. Here’s to the timeless beauty and meaningful connections that endure! 💐✨

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