Strategic Charm Boutique

Strategic Charm Boutique Helping businesses of all sizes build and maintain their online presence through social media and other forms of digital marketing.
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06/17/2026

Grateful to have been invited to this special Futurpreneur gathering in Winnipeg, celebrating 30 years of impact. It was inspiring to hear from a panel of founders and leaders, many of whom are building businesses right here in Manitoba that I’ve had the privilege to work with or admire from afar.

As someone who is deeply passionate about local entrepreneurship, conversations like these are a reminder that when we share knowledge, open doors, and support one another, we create stronger communities and a brighter future for the next generation of founders. 💚

What impact do you want your business to have on the entrepreneurs to come?

05/09/2026

✨ New Gadgets Alert ✨

It was time to upgrade some of our video production equipment, buuuuuuut some of our new toys arrived too late to try them out for today’s shoot with and ☹️

Who knew a gimbal couldn’t be setup for the first time in 10 minutes? 🤷🏾‍♀️😬

Luckily, we didn’t end up needing them for today, but we’re soooooo excited to whip them out for our next content shoot 🤩

👉🏾 P.s. To learn more about the shirt I’m wearing, how it supports peacebuilding and how to snag this or one of the 7 other designs for yourself, follow and checkout their website for more details. 🩵 How cool would it be if we were healing AND twinning in our matching shirts?! 😉

02/18/2026

Strategic Charm officially turns 10 today 🥂

We had an anniversary celebration event for the first time ever last week and it was such a nice way to commemorate such a huge milestone.

✈️ I’m currently on a flight about to take off to Paris with two of my besties, but I couldn’t let the day pass without thanking every single human who played even the smallest of roles in helping me get to 10 years 🥹 From family, to friends, to clients, to my students, to conference and workshops organizers, to my members over the years, to my amazing team members both past and present, and everyone in between…thank you 🥰

02/11/2026

If you didn’t watch to the very end of all 10 of my 2026 Marketing Glow-Up series, this is what you missed 😂

To understand the context, feel free to scroll and relive this marketing goodness all over again. First 3 parts of the series are pinned to our profile 😉

01/20/2026

If you’re not doing this already, put a monthly marketing check-in into your calendar 📆

📝 Taking time each month to review what’s working, what’s not, and what needs a small tweak can completely shift your results.

Even if you’re a team of one, this is a useful practice to enforce consistently. You’re already wearing a million hats, but scheduling this time will actually save you time and help you make smarter decisions moving forward.

Each month, ask yourself (or your team):
💻 Which content drove the most website clicks?
📧 Which emails got the most opens and clicks?
💰 Which days or posts led to the most bookings or sales?

This is exactly what we do for our content management clients every month so we can double down on what’s working and improve what’s not.

Have questions about what to review in your monthly marketing check-in? Drop them in the comments 👇🏾

And that brings us to the end of our 10-part Marketing Glow-Up series 🎉 If you’d like to see us create other series focused on social media, email marketing, blog writing, influencer marketing or anything in between, let us know!

01/15/2026

If you’re looking for one of the fastest ways to improve engagement on your platforms, this is it 👌🏾

📱 If your Instagram engagement feels low, start with your captions. Specifically, your hooks.

A hook is the first sentence of your caption, and its job is to stop the scroll and pull people in…🪝HOOK people in, if you will 😂

👗 For example, if you run a clothing boutique in Toronto, instead of saying “new arrivals just dropped,” try something like: “Here’s what’s on sale for the next 24 hours…” That sense of urgency encourages people to engage and take action.

Another simple way to boost engagement is by adding an open-ended question at the end of your caption. Sometimes people want to interact but don’t know what to say. Make it easy for them.

Ask questions like:
❓Which colour would you choose?
❓Which style is more your vibe?
❓What do you wear most in the winter?

Hooks and questions take practice, but the more you use them, the better your engagement will get.

And if writing captions isn’t your thing, our team is only a DM away! We’re happy to help 😊

Are you consistently using hooks in your captions?

One thing I love about being an entrepreneur is that every day is different 😍I thrive on starting new projects, hosting ...
01/13/2026

One thing I love about being an entrepreneur is that every day is different 😍

I thrive on starting new projects, hosting events, chatting with other entrepreneurs, and having the freedom to design my day while factoring in different priorities and things that keep me energized and inspired ✨

And hey, if I can fit a visit with grandma Jennings into my workday, that’s definitely the cherry on top 🍒

What’s one or two things you try to incorporate each day or each week that keeps you motivated, inspired or feeling balanced?

01/08/2026

Be honest…when’s the last time you updated your Instagram profile? 🫣

We know it’s important to focus on content creation and engagement, but your profile matters just as much. It’s often the first place people decide whether to follow you, trust you, or take the next step.

✨Now is the perfect time to refresh your bio so it clearly communicates one main thing you want to be known for or one core offer.

🧖For example, if you’re a skincare clinic in Vancouver, don’t list all 10 services you offer. Choose one or two key services and, if possible, include the result they provide.

📱 Your profile should also be optimized for keyword search. Use words people are actively searching for when looking for your services or products.

💻Next, check your links. Whether it’s a direct link to your website or a tool like Linktree, make sure your top link is the action you want people to take.

👀Don’t forget about your highlights. Remove outdated content, add fresh stories, and update your highlight covers if needed.

And finally, update your profile photo if it no longer reflects you or your brand.

If you want support with ongoing platform management with a full Instagram profile refresh, we’ve got you covered. 📧 Just email us through the email in our profile!

What else are you doing to refresh your marketing this year?

WinnipegBusiness

We’re hiring—join the Strategic Charm team 🎉 Our digital marketing agency is looking for an energetic Marketing + Conten...
01/06/2026

We’re hiring—join the Strategic Charm team 🎉

Our digital marketing agency is looking for an energetic Marketing + Content Manager to lead internal marketing for our sister brand , and support marketing campaigns for clients of different industries.

✨ Your role:
Create and schedule social media content for Hustle + Charm and clients
Design graphics and visuals (Adobe Express or Canva)
Film, edit, and post short-form video (Reels, TikTok, YouTube Shorts)
Write newsletters and monthly SEO-friendly blogs
Coordinate giveaways, collaborations, and influencer campaigns
Manage paid social ads and track analytics
Be the day-to-day contact for clients

🤩 You’re the perfect fit if you have:
1+ years in digital marketing experience
Solid understanding of Instagram, Facebook, LinkedIn, TikTok
Strong writing and creative skills
Ability to work independently with a take-charge attitude
Flexibility for occasional evenings or weekends

This is a contractor position where you’ll get to work primarily remote. Please note this is not a full-time position but you’ll have opportunities to take on additional projects throughout the year.

📅 Deadline to Apply: January 15, 2026.

Submit your application through the link in our bio. Only those selected for an interview will be contacted.

12/30/2025

No, you don’t need more content, you need smarter content 💡

The easiest way to create enough on-brand, cohesive content is to take one idea and repurpose it across different formats. This keeps your messaging consistent without feeling repetitive or boring 🥱

For example, you can take one weekly theme and turn it into a reel, a carousel post, a static post, stories, an email and a blog post 😮

Let’s say you’re a nutritionist in Manitoba and your topic is meal prepping. One content idea could be three mistakes people make when prepping meals. That same idea can become:

1️⃣ A reel focusing on the #1 mistake
2️⃣ A carousel breaking down all three mistakes
3️⃣ A longer email or blog explaining each one in more detail
4️⃣ Stories of you actually meal prepping in your kitchen

This approach saves time, creates continuity across your platforms, and helps your audience absorb your message in different ways.

If repurposing still feels confusing or overwhelming, drop your questions in the comments or send us a DM — we’re happy to help 😁

Do you repurpose your content often?

Address

Winnipeg, MB

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm

Telephone

(204) 688-3826

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