Agri-Vis

Agri-Vis Agri-Vis is purpose-built high-visibility workwear designed for Australian agriculture.

20/07/2026

National Farm Safety Week is back from 19–25 July with the 2026 theme: Set the Standard – Show ’em how it’s done

This year’s campaign is all about the power of role modelling, leadership and the everyday decisions that shape what’s considered “normal” on Australian farms.

We’ll be sharing campaign resources, stories, ambassador profiles and ways to get involved. Make sure you’re following along on our socials and keep an eye on the Farmsafe Australia website for more information.

With farm safety week upon us have a second thought about yourself and your staff’s safety .Most farm accidents involve ...
20/07/2026

With farm safety week upon us have a second thought about yourself and your staff’s safety .Most farm accidents involve plant and machinery. Adding a bit of high vis to your farm is not going to kill anyone , but not adding it might .
(Thought for national farm safety week )


18/07/2026

A bit of a tease of the new jersey Agri-vis long sleeve
Shirt . Note the eye for detail of alignment of the Joe pocket on the front , outstanding throughout the whole range .
These shirts will be available for order online or threw direct contact threw Agri-vis .

05/07/2026

Color, Contrast & Movement
Temple Grandin's Cattle Perception Research — Applied to Agri-Vis Workwear .

How Cattle See ???

Dr. Temple Grandin is an animal scientist and professor at Colorado State University, and the author of more than
60 peer-reviewed papers on livestock behavior. Her foundational paper, Behavioral Principles of Livestock
Handling (Professional Animal Scientist, 1989, with updates through 2018), established that cattle are
dichromats — their eyes carry only two types of color-sensing cones, tuned to yellowish-green (around 552–555
nm) and blue-purple (around 444–445 nm) light, compared to three cone types in humans.
This means bright colours like fluorescent yellow do not register to cattle with anywhere near the vividness they do to a person.
Grandin traces the real trigger for fear and balking to contrast and sudden movement, not hue. Her papers
describe how dichromatic vision may heighten sensitivity to abrupt visual change, activating the amygdala, the
brain's fear center. In practice, this is why cattle balk at drain grates, hose lines, shadows across a chute floor,
and shiny or dangling objects — not because of what color those objects are, but because of the sharp
light-to-dark or textural edge they create.
Grandin has also documented that cattle have wide, near-panoramic
vision exceeding 300 degrees but relatively weak depth perception at ground level, which makes them depend
even more heavily on contrast and motion cues to judge whether something in their path is safe to cross.
This research directly shaped Grandin's famous curved chute designs, which use solid sides and diffuse,
shadow-free lighting specifically to remove sharp contrast from an animal's field of view rather than to control
color. The same logic that improved slaughter-plant and feedlot handling facilities applies just as well to what a
handler wears while working around cattle.

A blended-edge design: the high-vis colour fades gradually into the pattern rather than meeting it in a hard, straight-edged line —
softening exactly the kind of sharp contrast Grandin's research flags.

The Fix: Blend, Don't Strip Colour
High-vis colour keeps the wearer safe; it isn't the problem Grandin's findings point to. The fix is softening how a
design's dark areas meet the bright base — not removing the design or the colour itself. Grandin's own handling
guidelines call for uniform, diffuse illumination and the elimination of shadows and bright spots in facilities; the
same principle, applied to fabric, means favoring gradual tonal transitions over sharp, block-edged graphics.

● Use gradients and feathered edges instead of hard, block-edged cutouts.

● Avoid dense, dark masses.

● Blend colour-to-colour (e.g. green into gold) rather than dark straight into bright white/fluoro.

● Skip glossy/reflective fabric — glare mimics the sudden movement Grandin identifies as a startle trigger.

● Move slowly and predictably around cattle — per Grandin, motion combined with contrast is the real trigger,
more so than any single color choice.

Source: Grandin, T. Behavioral Principles of Livestock Handling, Professional Animal

05/07/2026
When you need to make a statement for everyone to see.
04/07/2026

When you need to make a statement for everyone to see.

Would you like to have your farm name, stud logo, or personal name printed on your Agri-vis workwear? We can print your ...
04/07/2026

Would you like to have your farm name, stud logo, or personal name printed on your Agri-vis workwear? We can print your logo using sublimation at manufacturing, ensuring a permanent lifespan. For smaller orders, DTF printing is available to customise your workwear to meet your farm's specifications. Locally produced DTF transfers provide a fast printing turnaround, and we use a heat transfer press to apply the design. DTF has a minimum lifespan of 50 wash cycles and is commonly used by shirt manufacturers and clothing companies.

Bit of a static display we thrown together with the assistance of this Sunshine Coast show committee and Ferntree valley...
12/06/2026

Bit of a static display we thrown together with the assistance of this Sunshine Coast show committee and Ferntree valley farms. (The Yarrow Family . ) the mannequins are a bit funky but we had to leave Sheila at home to guard the place .

Displayed is 3 variant’s,
Ginger , strawberry and fruit.
Agri - Vis is proud to be sponsoring the show in its maiden year , giving back to the coast’s agricultural pursuits and keeping people seen and safe .
Keep eye out for us at the show and our various displays.

dogs

This week marks a significant milestone , we are honored to announce our silver sponsorship of the Sunshine Coast show, ...
09/06/2026

This week marks a significant milestone , we are honored to announce our silver sponsorship of the Sunshine Coast show, scheduled to take place this weekend. Our static Agri-Vis cattle display, featuring six head, will be on display from Saturday onwards, with further cash sponsorship for the dairy judging on Sunday.
Feel free to drop in and have a look at the dairy cattle and have a look what we’ve been up to .

Address

20 Intake Weir Road
Sunshine Coast, QLD
4560

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