This Thing Did Good.

This Thing Did Good. Welcome to The Good. Project: supporting physical & mental health with products that do good.

24/12/2025

New samples! ❤️ Happy Festivus! 🤩 And thanks for your support and for being all of you! 🫶🏻

We look forward to sharing more Goodness with you in 2026. 💛🤗

22/12/2025

Our biggest ever single order (so far)!

🤩💛🤗🥳

A story about gaining a quick sense of perspective, and the importance of connection and community, from our tee-mail th...
11/12/2025

A story about gaining a quick sense of perspective, and the importance of connection and community, from our tee-mail that went out today! 💛

We hope you enjoy the read and it sparks a fresh thought for tackling a challenging situation of your own.

Join the list here if you haven't already! https://the-good-project.kit.com/b0bc0a920b

Do you see these new tees on our website yet?!Share the good days…and a love of bright colours, clean graphics and Nina ...
01/12/2025

Do you see these new tees on our website yet?!

Share the good days…and a love of bright colours, clean graphics and Nina Simone!

❤️🩷🖤🧡

We’re ordering some samples but please enjoy Martin’s photoshop mockups in the meantime! (Actual neckline will be the same colour as the rest of the tee.)

“Pick up orders are our favourites as we get to see these reactions immediately! The joy, the excitement, the running of...
18/11/2025

“Pick up orders are our favourites as we get to see these reactions immediately! The joy, the excitement, the running off to pop it on straight away, the delight at the quality and soft feel of a Good cotton tee (so glad you love this too!), the chats about how our social enterprise is going and growing, and, because we know so many of you personally, a Good ol’ fashioned catch up and chat about a million other things too!

“Postal orders are our other favourites! We love the emails and photos that have been coming through, the conversations these have prompted over social media, and more Good ideas shared, including alternate organisations doing Good things for physical or mental health that we’ve added to our list of possibles to donate to with 50% of our profits.”

Words from last week’s tee-mail on our favourite types of orders! 💛 (Which, TBH, are all types of orders but for different reasons!)

Photo of the lovely Lydia (), our favourite model from our first official photoshoot, who loved the PositiviTee so much she ordered one straight away. Thanks for your support Lydia! We love all that you do too! And those hair extensions! 🫶🏻🫶🏻

Huge shout out and even huger thanks to the joyful and talented team at (/ ) in Hamilton, Newcastle for offering to pop...
11/11/2025

Huge shout out and even huger thanks to the joyful and talented team at (/ ) in Hamilton, Newcastle for offering to pop this very good poster in their reception area! 💛 They even laminated it for that extra pro factor! 🤩

With a stack of dedicated and passionate health professionals working in one place (plus therapy dog in training, Ziggy), check this team out if you struggle with your healthcare feeling fragmented elsewhere, and/or you’re looking for extra support across the huge range of physical and mental health services/specialities on offer. 🙌🏻🙌🏻

If you’d like to help us share the word about via a poster in your own workplace, send us a DM. We’ll add a copy to the website later this week.

Happy Tuesday Good Folk! We hope this week has started well for you too! ☀️

06/11/2025

We’ve only ever seen Kerri-Ann from wear orange. So we were pretty bowled over and excited when she ordered one of our yellow launch tees. 💛🤩

Then we had some Good chats about the right way to treat our customers, went off-script, took a punt and ordered a one off extra special orange tee just for her! We’re so glad you love it Kerri-Ann! 🧡🧡🧡🧡

Everyone else, whatdayareckon? Should we add an orange tee to the mix permanently?

04/11/2025

When your nearest and dearest get behind your Good ideas! 💛🩵💛

Thanks Cam, Conrad and Glenn. And Gordon behind the camera! We couldn't ask for a more wholesome reel than this! 😂

Check the website for a full range of 100% cotton tees women’s and men’s/unisex sizes.

50% of profits support organisations doing Good things for physical and mental health. 100% of our customers are such wonderful, delightful people and we love having you in our communiTee! 💛

In case you needed to hear it! 💛Bonus points if you ordered one of our tees which do good for others working in the phys...
29/10/2025

In case you needed to hear it! 💛

Bonus points if you ordered one of our tees which do good for others working in the physical and mental health as well! See the website for more info!

‘The sun is shining and my tee is GOOD!’ ☀️😍The wonderful repping our first tee to cross the border into South Australi...
16/10/2025

‘The sun is shining and my tee is GOOD!’ ☀️😍

The wonderful repping our first tee to cross the border into South Australia! (If you need a talented wordsmith in your corner check out more from Kate as well!)

It’s so exciting seeing pics roll in as our first batch of tees make their way into the world! Thanks Good CommuniTee! We love you too! 💛💛

Here’s to the Good days! ☀️💛 And to using them to set the compass on the less good days. 🧭👌
14/10/2025

Here’s to the Good days! ☀️💛 And to using them to set the compass on the less good days. 🧭👌

Good things started going out in the mail last week! So exciting! 🥳Check your email if you ordered for more info, especi...
07/10/2025

Good things started going out in the mail last week! So exciting! 🥳

Check your email if you ordered for more info, especially if you chose the pick up option instead of postage!

Can’t wait to see these tees with their new humans! 💛☺️

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Newcastle, NSW

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