04/06/2026
Hot take: spending more to acquire a client isn’t always a bad thing. 👀
If your average client sticks around for 3 years and spends $6k with you, a $1,200 ad spend to land them is a bargain, not a budget blowout. (This also works for much smaller numbers 🤣 but you get the idea)
Customer Lifetime Value (CLV) is the number that should be driving your marketing decisions. Not your cost-per-click. Not your monthly ad spend. The long game.
Swipe through to see why repeat business is your best growth lever, and when a higher acquisition cost is actually the smart move. 👉🏻