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02/01/2026

FRAME RUN CLUB — NEW YEAR TRAIL RUN

We’re starting 2026 where it feels right — in nature.
For our first run of the year, we’re heading to Jabal Jais Rainbow Trail for a focused 15KM trail session.

Date
Saturday, January 3, 2026

Route
Jabal Jais — Rainbow Trail
15KM · Intermediate level and above

This run is about resetting the mindset, moving with intention, and welcoming the new year away from the city.
Technical terrain, steady effort, and shared focus — a strong way to begin the year together.

More details to follow.
Let’s start 2026 on the trail.

12/12/2025

Adizero EVO SL “Black White”⁠
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Light, fast, and pared back to essentials. The Adizero EVO SL uses a high-rebound Lightstrike Pro midsole for soft landings and energetic toe-off—smooth transitions without a plate, ideal for tempo work, intervals, or steady long runs.⁠
The Black/White colorway keeps it sharp and minimal, with a breathable engineered mesh upper that stays cool in warm conditions. A low-profile heel counter and slim tongue create a secure, race-ready feel, while targeted rubber zones add grip without extra weight.⁠
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Clean lines, quick feet—easy to pair with running kits or everyday fits.⁠
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Available in-store and online. ⁠
Link in bio.

23/11/2025

Light Trail 3L Jacket⁠
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Ultralight weather armor for city-to-trail. A fully seam-taped 3-layer waterproof-breathable shell blocks wind and rain while staying airy on the move. The articulated, 3-point adjustable hood seals clean around the face; a laminated brim keeps drip off your lenses. Two-way front zip for on-the-fly venting, low-bulk Velcro cuffs, and a single-pull hem to fine-tune the silhouette. Hand pockets sit high to clear a hip belt; a zip chest pocket stashes phone or transit card. Smooth interior, quiet face fabric, and a packable build that disappears in a tote—minimal lines, maximum utility.⁠
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Available in-store and online. ⁠
Link in bio.

31/10/2025

RUN & REMAKE — 5K Social Run + Upcycling Shoe-Bag Night⁠
Wed, 5 Nov · 19:00–22:00 · FRAME (d3)⁠
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Run with us, then turn adidas tees into a drawstring shoe-bag you’ll actually use.⁠
Community first, craft second, memories always.⁠
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Schedule
19:00 Check-in & warm-up⁠
19:30 5K Social Run (open to all)⁠
20:30 Upcycling Workshop (1 hour)⁠
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Run: open — everyone’s welcome.⁠
Workshop: limited seats, first-come. Selected participants will receive email confirmation.⁠

Register via the link in bio. (Workshop seats fill fast.)

18/10/2025

ASICS SKATEBOARDING GEL-FLEXKEE™️ Pro 2.0 with FRAME—ready when you are.
From park lines to Dubai streets, locked on impact and free on flick—true board feel, all session.

16/10/2025

FRAME SKATE JAM is back! Join us in celebrating the launch of ASICS Skateboarding with our local community.

Open-session vibes + giveaways of the latest ASICS Skateboarding footwear and ASICS sportswear every session.

11/10/2025

KTV Long Sleeve Jersey⁠
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Retro team-jersey energy for city days. Cut in a relaxed, athletic silhouette from smooth cotton jersey that drapes clean without feeling heavy. Rib-knit crew and cuffs keep the neckline and sleeves tidy; drop shoulders add ease through the chest. Bold METALWOOD graphics and contrast paneling deliver that sport-club vibe, while flatlock/coverstitch seams sit smooth over a tee. Wear it solo with cargos or layer under a shell—clean lines, all-day comfort, easy mileage.⁠
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Available in-store and online. ⁠
Link in bio.

23/06/2025

Styled in ⁠
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Memorial Utility Pants⁠
Military-inspired design with multiple utility pockets, adjustable waist tabs, and reinforced stitching—built tough for everyday durability and effortless style.⁠
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Paired with the Savage Sweatshirt, crafted from heavyweight cotton fleece for comfort and structure, featuring Neighborhood’s iconic graphics and relaxed silhouette for easy layering.⁠
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Available in-store and online.⁠
Link in bio.

12/06/2025

Layering Utopia Vest

Functional layering redefined. Lightweight, versatile, and crafted with technical precision for everyday comfort—perfect solo or styled over your favorite pieces.

Available in-store and online.
Link in bio.

01/06/2025

June Vibes at FRAME ⁠
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Step into summer with our Urban Oasis playlist—where fresh beats meet refined rhythms. Curated to enhance your shopping experience, this selection embodies the perfect balance of energy and elegance.⁠
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Now playing in-store and on Spotify.

20/05/2025

Your consistency deserves recognition.⁠
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Introducing FRAME RUN CLUB Membership—designed for those who put in the miles, week after week.⁠
Run regularly, earn exclusive perks, and elevate your running experience.⁠
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Choose your level—Silver, Gold, or Platinum—and unlock rewards including FRAME Cafe discounts, special gear offers, early product access, and priority invites to exclusive events.⁠
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Join our WhatsApp group, stay updated, and run with us every Wednesday at D3 Canal.⁠
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More details coming soon. Stay tuned.

04/05/2025