01/05/2026
In retail, trust is the sum of every interaction. Not only when things go right, but in how they are handled when they don’t.
Across the UAE and the wider region, customers are increasingly digital-first — moving fluidly between physical and digital channels with rising expectations and holding their retail experiences to an increasingly high standard.
Every interaction is expected to be simple, reliable, and consistent, shaping how customer experience in retail must evolve.
Majid Al Futtaim's new white paper with Visa explores what it takes to embed trust consistently across the modern retail journey, and why it has become the foundation for sustainable success.
The report introduces the Trust Loop, a framework spanning three critical stages of the customer experience: relevance, authorisation, and resolution. Drawing on insights from our ecosystem alongside Visa’s global payments intelligence, the report outlines key priorities for retail and payments leaders today and in the years ahead.
Read the full report:
https://maf.am/4n3pDio