Apex Custom Lures

Apex Custom Lures Functional artwork for big fish. Garage built in small batches in Mount Maunganui, New Zealand

With the New Zealand Yellowfin season kicking off it’s good to see the boys getting stuck into them, the Evolve 200 nail...
08/12/2025

With the New Zealand Yellowfin season kicking off it’s good to see the boys getting stuck into them, the Evolve 200 nailing this proper model for .fowler34

Completely sold out, in less than 24 hours!! Massive thank you to everyone that ordered. These will be processed and shi...
13/03/2025

Completely sold out, in less than 24 hours!! Massive thank you to everyone that ordered. These will be processed and shipped out over the next few days. We will be putting in a lot of work over winter to try keep up with the demand next season and hopefully get more lures out to everyone that is wanting them!!

Prototype glow pilchard colourway getting the bite for on a recent trip
01/01/2025

Prototype glow pilchard colourway getting the bite for on a recent trip

pulling a nice NZ yellowfin on the Amplifier 220
18/12/2024

pulling a nice NZ yellowfin on the Amplifier 220

pulling a nice YFT in home waters on the Amplifier 220
14/12/2024

pulling a nice YFT in home waters on the Amplifier 220

The Flying fish Amplifier 220 has been our go to popper for tuna this season. Natural colour with plenty of flash!!
08/12/2024

The Flying fish Amplifier 220 has been our go to popper for tuna this season. Natural colour with plenty of flash!!

Cheers to everyone that has ordered so far, there’s still a hand full of stickbaits left so get in quick before they go!...
05/12/2024

Cheers to everyone that has ordered so far, there’s still a hand full of stickbaits left so get in quick before they go!

We will get all orders packed up and shipped out over the coming few days!!

Custom YFT colour on the new Amplifier 250, this larger size popper will be added to the line up this season
13/10/2024

Custom YFT colour on the new Amplifier 250, this larger size popper will be added to the line up this season

Sneak peak at a fresh take on a colour we haven’t done for a while, that will be joining the line up this season! We all...
21/08/2024

Sneak peak at a fresh take on a colour we haven’t done for a while, that will be joining the line up this season! We all know everything eats kohes

The homie nailing a nice one on the Evolve 240 Flying fish, this colourway has been a top performer on GT over the last...
17/08/2024

The homie nailing a nice one on the Evolve 240 Flying fish, this colourway has been a top performer on GT over the last few years

Been a bit quiet on here the last few months, however we’ve been working hard behind the scenes. Here’s a sneak peak of ...
14/08/2024

Been a bit quiet on here the last few months, however we’ve been working hard behind the scenes. Here’s a sneak peak of a couple things in the mixer for the new season!

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