The Clay Art

The Clay Art One of the oldest industries of the district, pottery still contributes substantially to the economic

30/07/2022
Something new Frds 🙏🙏🙏
07/01/2019

Something new Frds 🙏🙏🙏

Say something friends
14/09/2018

Say something friends

Beautiful pottery
17/08/2018

Beautiful pottery

India by a visitor.
19/01/2018

India by a visitor.

2017 was the BEST YEAR of my life. Heading into 2018 with the upmost clarity with my mission for this channel to document my journey for how to live your bes...

04/01/2018

Presently, the global market of handicraft is valued at US$ 400 billion and India's share in the global market stands at 2% only. However, the handicraft industries in rural India economy registered an annual growth rate of 15% consistently over the last decade and it is estimated to grow at the rate of 42% over the next five years annually.

Although, the Handicraft Industries in Rural India Economy is witnessing steady growth over the last five years but its growth is plagued by certain bottlenecks, like the following -

The manufacturing process does not compliments with orders of such products
Use of primitive techniques
High manufacturing cost
Poor quality of products
Product design and development to be aligned with the background and history of the craft, the producer and the market requirements
Poor standard of raw materials
Lack of standardized vendor and suppliers
Lack of standardized raw materials
Improper pricing of finished products
Absence of proper incentives and schemes by the Government of India
Unorganized investment patterns and lack of regular investors
Lack of proper marketing channels
Poor access to urban markets

We, at The Clay Art aim to remove these bottle necks by providing direct market access to these artisans. We are hopeful the you will join us in this noble cause.

Thank you !

Happy New Year all of you.
02/01/2018

Happy New Year all of you.

plz support clayart frds
29/12/2017

plz support clayart frds

29/12/2017

27/12/2017

Nizamabad is a small town in Azamgarh District situated about 100km (62 miles) north of Varanasi on the banks of river Tamsa, which feeds several lakes on th...

27/12/2017

26/12/2017

Why Promote Cottage Industries?

There are multiple benefits of cottage industries, some of them are -

Large Scope for Employment: The small-scale industries provide large scope for employment on a massive scale. In 2001 the employment generated in this sector was 19.2 million. This is of great significance for a country like India which is a labour-surplus economy, and where labour-force is increasing at a very rapid rate. Moreover, the small-scale industries being labour-intensive they employ more labour per unit of capital for a given output compared to the large-scale industries. This is evident from the fact that the small-scale sector accounts for as much as 80% of the total employment in the industrial sector.

Large Production: The small-scale industries also contribute a sizeable amount to the industrial output of the country. Out of the total output of the manufacturing sector, as much as 40% comes from these industries. And out of the total supplies of industrial consumer goods a major part originates in the small-scale sector. Almost all the products of this sector are in the nature of consumer goods, with a significant part consisting of luxury goods. The adequate availability of consumer goods plays an important role in stabilizing and developing the economy.

Large Exports: Many products of the small-scale industries like handloom cotton fabrics, silk fabrics, handicrafts, carpets, jewellery, etc. are exported to foreign countries. Their share in the total exports is as much as 40%. In this way the small-scale sector makes a very valuable contribution to the accumulation of foreign exchange resource of the country.

Use of local resources: The small-scale industries used resources which are available locally which would otherwise have remained unused. These resources are, the hoarded wealth, family-labour, artisan’s skills, native entrepreneurship, etc. Being thinly spread throughout the country, these resources cannot be used by large-scale industries which need them in big amounts and at a few specified places.

Promoting Welfare: The small-scale industries are also very important for welfare reasons. People of small means can organize these industries. This in turn increases their income-levels and quality of life. As such these industries help in reducing poverty in the country. Further, these industries tend to promote equitable distribution of income. Since income gets distributed among vast number of persons throughout the country, this help in the reduction of regional economic disparities.

Thank you

Cell for IPR Promotion and Management (CIPAM) talking about Nizamabad, Black pottery on  .
25/12/2017

Cell for IPR Promotion and Management (CIPAM) talking about Nizamabad, Black pottery on .

Most  beautiful kulladh ....
24/12/2017

Most beautiful kulladh ....

100 Families...Over 500 people are keeping this art alive. 80% of these products are getting export but these people are...
24/12/2017

100 Families...Over 500 people are keeping this art alive. 80% of these products are getting export but these people are not getting much share of profit. Result? Average income of these families is less than 2000/month.

24/12/2017

History of this great art.
23/12/2017

History of this great art.

Nizamabad is a small town in Azamgarh District situated about 100km (62 miles) north of Varanasi on the banks of river Tamsa, which feeds several lakes on th...

Address

Old Market
Nizamabad
223227

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One of the oldest industries of the district, pottery still contributes substantially to the economic life of the people. The fancy pottery made in Nizamabad is famous in the world. The potters make tea-pots, sugar-bowls and other decorative articles. The earthen wares and statues of Gods and Goddesses particularly of Ganesh, Laxmi, Shiva, Durga and Saraswati are also made.

The distinctive colours can be credited to the process in which the articles are fired in enclosed kiln with rice husks. The smoke that is generated in the process imparts the black colour. Designs are etched on the dry surface, which is then filled with silver paint that is made from zinc and mercury. To lend a glossy look to the products, some vessels are coated with lacquer when still hot.

This page is an honest effort to give visibility to this art and promote their business. If you want to help this community, please get in touch with page admin. You can contribute by buying any article. Please note that majority of the revenue will be shared with potters. We are also trying to bring these products online and these products will be presented across all major e commerce platform.

Any suggestion is highly welcome.