Ashaz collection represents extra ordinary talent in combining soft but bright colors in contemporary designs that weave a perfect blend of thread work, embroidery, sequins, beads, semi-precious stones that make a woman feel empowered and complete. This collection is well grounded in ethnicity even while it experiments with Indo-western fusion.These fine fabrics, tailored by masters with precision
, sing a song of beauty by themselves. Ashaz caters to formal occasions as well as parties, traditional events and casual wear. It also provides a customised one stop solution to all women in a family where one needs to dress up for multiple ceremonies in formal occasions like engagement, sangeet, marriage, cocktail etc. About the label
Asha Chandak's journey into fashion design started in 1996. Her natural flair for innovation, style, colors and eye for detail quickly established her name as a designer in her own right. She has travelled extensively abroad and lived in various countries in UK, Turkey, Russia, South Africa and Oman that have given her an opportunity to study diverse fashion trends and accessories in different countries. Asha was recognized "Best Designer" at Sympulse Ananya Fashionista, Pune in 2010
Asha has now launched her own collection of ladies fashion apparel and accessories under the label of ASHAZ. Ashaz collection of fine fabrics, traditional motifs, intricate embroidery representing both ethinc and fusion styles brings high quality colorful, flamboyant, stylish but still ethnic ladies apparel and accessories that softly touch a woman and make her feel not only internally beautiful and complete but also provie her with a sense of poise and composure and a warm, confident and beautiful personality.
