European Retail Academy

European Retail Academy We are an academic network, created in the first place to generate a B2B-dialogue amongst universities/colleges of applied science.

The European Retail Academy (ERA) has as its scope to act as a virtual platform and as an initiator of workshops/seminars/conferences to bring more transparency about retail-research and retail-education at universities or universities of applied sciences. Further on ERA acts as a catalyst for sponsors who would like to contribute to reach a high level of trade (retail/wholesale)-education

ERA pr

omotes the international transfer of know-how between business on the one side and universities at the other side. Among these are:


- survey about trade-cathedras and their academic degrees
- the exchange of research-results
- joint research
- the exchange of professors and students between universities as well as with business companies
- to assist the Bologna-process
- to promote benchmarking in retail education
- to work in interdisciplinary academic groups as a retail-competence-center
- to help to establish a cosmopolitan world
- the transparency about Trade Fairs and Trade Congresses
- supporting journalists specialized in retail/wholesale

05.12.2021 : Global GoalsProf.Dr.Hallier demands fulfillment of Global Goals instead of outdated Geopolitics. "Geopoliti...
10/06/2023

05.12.2021 : Global Goals
Prof.Dr.Hallier demands fulfillment of Global Goals instead of outdated Geopolitics. "Geopolitical Thinking belongs to the last century when Colonialism dominated World Politics" the President of the European Retail Academy explained his philosophy. "Today we should act as a Global Commu5ity of Equals knowing that we should share respectfully the resources of the one planet on which we live all. We have to optimize together a world-model of economics, ecology and ethics".

As the best set of tools Hallier sees at the moment the UN Goals 2030. "Independantly from political or religious views of people from different countries this is a box of instruments which can be individually selected from to define own ways of fulfillment or which also globally can be used as a benchmark to compare the status quo scientifically : it reflects and respects global diversity - but aiming a global optimization; and last but not least it allows organizations of civil society, businesses, political bodies and science to participate with its input" Hallier defines the statement of the European Retail Academy.

25.11.2021 : Challenge 21st CenturyG-Global and the Eurasian Economic Club of Scientists will hold in December the Congr...
02/06/2023

25.11.2021 : Challenge 21st Century
G-Global and the Eurasian Economic Club of Scientists will hold in December the Congress : "G-global World of the 21st Century". This international project is aimed at consolidating all interested countries to improve the sustainability of the global economy, the effectiveness of its management, wide discussion and solutions to global and regional security, promoting development for investments and human capital. The Congress will be attended by the top management of the United Nations, former and current leaders of countries and governments, heads of big business, Nobel Prize winners and other global expers and world-class practitioners.

"After a century of Colonialism and after a century of big political blocks dividing the world after World War II this Congess offers the scope of a century of equal participation despite the size or history of each country and independant from its political or religious believes" Prof.Dr.B.Hallier (member of the Eurasian Economic Club) stated. "Taken the transformation of Kazakhstan starting from independence under the leadership of its First President N.Nazarbayev and the development with its function as a bridge in Eurasia between China and Europe , new views about Ecology by Expo 2017 it could become a World Heritage-example of global peaceful cooperation of equal partners in the 21 st Century." Hallier added.

15.11.2021 : KyrgyzstanKyrgyzstan is organizing in November a hybrid Event: Centralasian Sustainability Forum. It is wor...
18/02/2023

15.11.2021 : Kyrgyzstan
Kyrgyzstan is organizing in November a hybrid Event: Centralasian Sustainability Forum. It is worth to be mentioned that the mentor is Prof.Dr. Mikhail Fedorov, a very good friend of Prof.Dr.B.Hallier. Both created together with Prof.Dr.Oleg Oshkordin and their Eurasian Youth Forum on a train-trip from Yekaterinburg/Russia to Nur Sultan/Kazakhstan a statement to found a Global Green University which was signed also by the Korean Nobel Laureate Raekwong Chung. The GGU got its own HomeSite www.european-retail-academy.org/GGU designed by Dr.Alina Pukhovskaya.

"It is very important to create parallel to the revitalization of the traditional Silk Road also an academic network to promote the latest know how of Sustainability to the Stan-countries like Pakistan, Tadjikistan, Kyrgyzstan, Kazakhstan, and Uzbekistan. We need this cross-border dialogue because there is only one world which we share all together independently of our local/regional political views or religious believes." Prof.Dr.Hallier stated as a welcome address to the Centralasian Sustainability Forum.

05.11.2021 : University of Central PunjabThe UCP Business School of the University of Central Punjab, Lahore in Pakistan...
30/12/2022

05.11.2021 : University of Central Punjab
The UCP Business School of the University of Central Punjab, Lahore in Pakistan becomes the latest member of the European Retail Academy as Prof.Dr.B.Hallier informed his network welcoming this step to tighten also the strings to Asia.

The UCP Business School will organize its 7th International Conference on Contemporary Issues in Business Management with the topic "Emerging Business Opportunities and Challenges : Covid 19 Perspective". The Event will be digitally offered at Nov. 22nd/23rd 2021 : more Website address:( "See page ").

25.10.2021 : Adriatic FairThe Adriatic Fair in Budva/Montenegro is seen by Prof.Dr.Hallier not only as a business meetin...
24/11/2022

25.10.2021 : Adriatic Fair

The Adriatic Fair in Budva/Montenegro is seen by Prof.Dr.Hallier not only as a business meeting but also as a geopolitical key of understanding : " It is as well a chance to interconnect the territories of the former Jugoslavia as also also the West-Balkan with the European Union" ( https://www.youtube.com/watch?v=HNOHiYI8bSE&ab_channel=JadranskisajamBudva.

Budva was also the starting point of the PanBalkanInitiative of Prof.Hallier and Prof.Zaric. The ERA-professors see a lot of the controversial discussions in today's politics based on the not solved problems of the time of the clashes between the Oriental Osman Empire and the Austrian-Hungarian Habsburg Monarchy ( https://youtu.be/aM-jVomoYWQ). Both hope to contribute by their crossborder academic networks to improve relations by exchanges of students and teachers.

15.10.2021 : ANUGA "Transform"The world leading food exhibition ANUGA was founded in Germany in 1919. Today it is hold b...
09/11/2022

15.10.2021 : ANUGA "Transform"
The world leading food exhibition ANUGA was founded in Germany in 1919. Today it is hold bi-annually in Cologne with exhibitors from about 100 countries around the world. In 2017 the founders of the Thematic University Network Food did choose Anuga for its launch (see more : Link lecture Violena Nencheva).

The 2021 motto is "Transform" and is aiming to different aspects : physical + Anuga@Home ... new Food ... Sustainability in Food Production and Distribution ... Animal Well-Being . For Prof.Dr.B.Hallier this event is again also "Food for Thought" ; branding an exhibition over a period of more than 100 years - while adjusting its content and communication permanently to the present and future demand.

05.10.2021 : ISAB BudweisThe Faculty of Economics, University of South Bohemia in Ceske Budejovice/CZ has established an...
04/10/2022

05.10.2021 : ISAB Budweis
The Faculty of Economics, University of South Bohemia in Ceske Budejovice/CZ has established an International Advisory Board. The first members being appointed are the professors H.Pernsteiner/Austria, B.Hallier/Germany, L.Sdrolias/Greece, Z.Bacsi/Hungary, R.Miura/Japan, A.Skibiński/Poland and E.Horska/Slovakia.

Prof.Dr.B.Hallier has been teaching in Budweis periodically after the transformation of the Czech Republic. In 2009 his Budweis-Students created the see page after a crash course about city marketing . Budweis University also took part with three students sailing in an international workshop of Prof.Dr.Hallier with the tall-ship Kruzenshtern from Kaliningrad/Russia via the Skagarak to Bremerhaven/Germany. The focus was beside speaking English and acting in an international team also character-building by climbing the masts of the boat or to build an emergency-team for the case of SOS.

30.09.2021 : Innovation CatalystThe success of the "Duesseldorfer Pallet" in 1985/86 was for the ISB (later transformed ...
31/08/2022

30.09.2021 : Innovation Catalyst
The success of the "Duesseldorfer Pallet" in 1985/86 was for the ISB (later transformed to the DHI Deutsches Handelsinstitut) the start for sustainable packaging and logistics competences. Testimonials for DHI-Innovations came from companies like Chep, Coca Cola, the Corrugated Industry, Kaufland-Group, Krings and Metro as well as from the German Federal Minister for the Environment Prof.Dr.Klaus Töpfer. Trade had been positioned by ISB/DHI initiatives to be seen by the public as a driver for innovation for the Total Supply Chain.

For Prof.Dr.Hallier as the managing director of ISB/DHI at that time the accumulation of innovative micro-economic processes to increase efficiency/productivity is finally resulting in the macro-economic growth of the Wealth of Nations. "It is not always a big thought breaking the routine - needed for the success of Applied Sciences and connected Businesses but the sustainable process of permanent innovation in the daily operations which makes the difference of companies : Retail is Detail !" Hallier summarizes the international success of the German discounters Aldi and Lidl.

20.09.2021 : Duesseldofer PalletBecoming managing director of the Institute for Self-Sevice ( ISB later DHI /EHI) in the...
08/08/2022

20.09.2021 : Duesseldofer Pallet
Becoming managing director of the Institute for Self-Sevice ( ISB later DHI /EHI) in the beginning of 1985 B.Hallier's first innovation-project was the Duesseldorf Pallet : a standardized half-size Euro-Pallet. "The initiator in that logistics-team was Walter Vieth - one of the first ALDI-managers and totally fixed on quick turnover and low costs" Prof.Dr.Hallier remembers."Also for this technical development we used the push and pull-strategy for market introduction : in the beginning of 1986 the magazine Pack Report estimated already 120.000 of our pallets in circulation in Germany".

"The name derived from the location of our agreement with retailers about this tool of rationalization : a pub in Duesseldorf ! The key for the success was the idea + team for getting volume by integrating as many retailers as possible : Applied Sciences is a combination of Innovation and Motivation " Hallier summarized. About 5 years later the Chep-pool supported the renting of the ISB/EHI pallet in connection with the new German environmental focus : Chep claimed to save per year 200.000 tons of waste in the Total Supply Chain by this multi-trip pallet.

03.09.2021 : Digital Academic Publications"Prof.Dr.Theodor Purcarea from the Romanian American University (RAU) in Bucar...
27/07/2022

03.09.2021 : Digital Academic Publications
"Prof.Dr.Theodor Purcarea from the Romanian American University (RAU) in Bucarest is already for years within the group of ERA-professors by the digital publication of Holistic Marketing Managemet the pioneer for modern social media cross-border" Prof.Dr.B.Hallier stated in an evaluation of changes in University Life of the last years due to Corona "So he earns not only that reputation but also that one of mastering the Covid challenges quicker than others".

"Additionally he became a bridge-builder in Romania for applied sciences due to his MAGAZINE published digitally for the Romanian Distribution Committee" Hallier added. "The Volume 12/2/Issue 2/2021 shows excellently the inter-connectivity of knowledge exchange with the Association of Faculties of Economics in Romania (AFER) as well as with the Total Supply Chain".

28.08.2021 : Traditions & VisionsWhile according to Prof.Dr.B.Hallier at school and for the BA-degree mainly "learning" ...
12/07/2022

28.08.2021 : Traditions & Visions
While according to Prof.Dr.B.Hallier at school and for the BA-degree mainly "learning" is essential - for MA and PhD degrees the "inspiration" is becoming the main factor for success. Human Intelligence differs to AI in the additing of "emotio" to the input of "ratio". In a review about the history of the European Retail Academy he focused two events where emotions of "tradition" influenced the success story of the ERA-researchers. "The academic life-style of behaviour plus architecture of the Templeton College impressed our study group at the invitation of Prof.Dr.Ross Davies (see also Hall of Fame 2008) in Oxford very much" Prof.Hallier remembers "The flair/ spirit loci united our international expert team and became a driver of our team-spirit."

"A similar thrill was created at the Annual Meeting in 2011 at the award-ceremony of the VSE Prague by the Gaudeamus Igitur of the student chorus, the fanfares and the robes of the participating professors " (see YouTube VSE Prague)."Suddenly it was not just a meeting as an activity at that day - but the feeling was created that the audience had been part of a long string in a historical process : which again became a source of inspiration/vision for the development of future tasks - Especially in the disruptions by Corona it becomes obvious how much such interpersonal feelings are missed as a stimulus for the present student-community being limited to digital events" Prof. Hallier concluded.

20.08.2021 : Honour for G-GlobalBeing initiated by the first President of Kazakhstan, N.Nazarbayev , G-Global has enrich...
27/06/2022

20.08.2021 : Honour for G-Global
Being initiated by the first President of Kazakhstan, N.Nazarbayev , G-Global has enriched G7/8 and G20 by incorporating also the other nations around our globe into a neutral dialogue about the political and economical problems around the world . Now those efforts have been awarded by the permission for a Representative Office in China.

Prof.Dr.B.Hallier for a decade has been gratefully a supporter of the different G-Global initiatives. In an official statement he congratulates the Management of the International G-Global Secretariat for this remarkable step as uptill now only about 30 organizations like the UN, WHO and WTO have ben honoured like this.

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