28/11/2023
TikTok shop in the USA introduced in September as an in-app shopping experience. The shop gives opportunities to both content creators who could sell their own products and avid TikTok users who could buy directly on the app, following in the footsteps of other social media apps such as Instagram.
One TikTok Shop enthusiast is 29-year-old Chuck Vaughn, who called the TikTok Shop phenomenon “a gold rush.”
There’s some crazy coupons on there combined with sale prices, and then you end up getting things 50% off or 60% off.
Though some argue that using the platform strips shoppers of their privacy, Vaughn said it’s clear that consumers today are already giving up data in most of their apps. Instead, he’s leaned into the trend, with his most recent purchase being Pokemon cards. Whereas the market price for cards would normally be around $70, Vaughn said, he bought his on TikTok Shop for just $33 with free shipping — and they arrived in under a week.